9/01/2020

How to Make Your Local SEO Campaign Successful in 7 Steps

Make Your Local SEO Campaign Successful in 7 Steps. Reaching on top of the Search Engine Results Pages (SERPs) is the primary goal of every online business owner and digital marketer. No matter whether they operate the business on a national or a local level, there is always a hunt for the possible ideal ways to reach the targeted audience to drive the sales, website traffic, leads, conversions & positive outcomes.

SEO (Search Engine Optimization) is as necessary for local or small businesses as it is for big businesses, and hence, it can be done by simply kicking off a local SEO campaign. But when it comes to executing a successful local SEO campaign, then the majority of people fall into a big dilemma of where to start or what to do.

9 Steps to Make Your Local SEO Campaign Successful


  1. Create Google My Business Account
  2. Use Schema Markup Tags
  3. Proper Website Optimization
  4. Mobile-Friendly Website
  5. Focus on Backlinks
  6. Online Business Directories
  7. Local Keywords are Must
  8. Take Care of Site Security
  9. Final Words
Read: Exploring On-Page and Off-Page SEO for Website Design

If you want to market your local product, brand & services and wish to appear on SERPs in your location, then you are landed on the right platform. In the blog, we have come up with a few local SEO strategies that will help increase the visibility of your local business & reach you to the highly targeted audience's eyes. So, what are you waiting for? Let’s start our list-

1. Create Google My Business Account


Increase your business visibility in the local area by creating a Google My Business account. This small step will assist you to rank your local business on Google Maps & in local search results. To achieve such business goals and come up with a perfect Business profile, the thing you need to do is to create a Google My Business account. Keep the below-listed points in your mind while optimizing your Business Profile on Google.

Create Google My Business Account

  1. Add accurate business information in your Google My Business Account
  2. Add all the business details such as logo, working hours, payment mode, products, or service & a couple of images.
  3. Encourage your customer to add reviews.

With this simple method, you can easily push your local SEO campaign in the right direction.


2. Use Schema Markup Tags


Implementing Schema mark-up tags is one of the successful ways to boost the local SEO of your business. But how are markup tags so important? It actually allows the search engine to know the pages using structure data. Today, many local small businesses or local manufacturers are benefiting, following this simple method of using Schema meta tags.

Schema Markup Tags

So, you can try this too and help your business to earn a pride-place in the market.

3. Proper Website Optimization


A fully-optimized website can lead the better local SEO results in terms of both ranking and conversions. Therefore, it is necessary to direct your complete attention towards each section of your website, including the domain name, page titles & elements as well as website copy.

Proper Website Optimization

The below-listed points are some of the main elements of the website that you should consider, while website optimization. Take a look- Proper website optimization helps in Local SEO Campaign.

  1. Domain Name: It’s an essential part of the website to optimize. Your website domain should include all the information about your business, including the type & locality.
  2. Page Elements: After optimizing your domain name, make the next smart move of displaying the business name, address, and contact number on top of your About Us and Contact Us page. Page sidebars or footer areas of the website are a good location for such information as they can be easily visible for both visitors & search crawlers.
  3. Page Titles: Optimize your page URLs for the effective search. Add business name and location info in page titles of your website to come up with better marketing outcomes.
  4. Website Copy: Increasing the visibility of your business information is essential for a successful local SEO. So, we suggest you optimize the main body of the content of your web pages by adding long-tail keywords into it.

4. Mobile-Friendly Website


According to last year's data (April 2019), it cleared that there are 4 billion mobile users around the world. This high rate of global mobile-led small business owners to focus on mobile marketing. There is one more surprising fact that 40 percent of people are looking for products and services from local service providers.

Mobile-Friendly Website

So, it is a good sign that a high number of mobile users are interested in buying local products and services. So, you can take advantage of it, by coming up with a fully-optimized mobile website for the effective local SEO campaign. It will surely help you to earn more good points in terms of rankings as well as conversions. Use responsive web designs & elements to help your website to find your targeted customers in the online market.


5. Focus on Backlinks


Backlinks are one of the essential factors for the successful local SEO campaign. With a report of Moz’s 2017 Local Search Ranking Factors, it is clear that backlinks or link signals are essential for local SEO organic results. As per this report, one can easily conclude the points why backlinks are so important. Gaining backlinks is the most effective way to boost your local SEO. At the same time, you have to make sure that all the backlinks should be quality links. Here, we have covered a few tips that will help you to get more and more quality backlinks. Wanna know? Take a deep dive into our below-listed points-

Focus on Backlinks

  1. Come up with high-quality content on your website to heighten the interest of others to link to your content.
  2. Publish the guest blog on popular websites with high traffic & domain authority.
  3. Take a step forward to create high engagement with local people on social media platforms, or by email to warm more links.

6. Online Business Directories: An Effective Tool


Business directors are also becoming an impressive medium to generate more traffic on our site and score the best in local SEO campaigns. Some of the business directories available online are Yelp, Yellowpages, Foursquare, etc. have now created a reputable space in the SEO industry as digital marketers find it best to achieve the desired SEO results. Here, you can add all your online business details, such as business name, address, location, phone number, & more. These sites help in increasing the visibility of your business in an e-commerce world. Make sure you have added the below-mentioned details as well.

Online Business Directories

  1. Add accurate information about your business, including its name, address, phone numbers, & more.
  2. Backlinks to your site are necessary.
  3. A full-fledged description of your website and it's overall working.

7. Local Keywords are Must


Because you want to target your local customers, so it is highly essential to fill your content with the local keywords. If we discuss more briefly, then we will say that it is important that your keywords should be relevant to your local customers. After all, it will assist you to gain their interest & lead your business to more conversions as well. Google offers an impressive Keyword Planner tool that will assist you in accessing the keywords as per the location. After getting the list of local keywords, add it all in the meta titles and descriptions, site content, URLs of your website.

Local Keywords are Must

8. Take Care of Site Security


As per Google’s announcement, HTTPS is now a part of SEO ranking and the site’s security. If you are thinking of boosting SEO ranking, then, SSL certificate is an inevitable element for SEO. SSL does not only protect the data passing between the server and the browser but also helps in enhancing conversion rates on your site. There are multiple SSL brands available in the market and few of them are GlobalSign, Comodo SSL Certificate, RapidSSL, Sectigo, DigiCert, etc. You can go with anyone that suits your website as well as your budget.

9. Final Words


The above-listed points are some of the effective ways to help you to boost the local SEO campaign of your business most effectively. Following the above ways will assist you to come up with the desired local SEO results. So, what are you waiting for? Start your journey today, and take your business to a new level.

I hope you liked my article and got all the information you need for a Local SEO Campaign. If you're a fresher and want to learn/revise your interview questions, please check out my friend's article on Digital Marketing Interview Questions in 2020.

Author Bio:

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip
on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for
virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find
adventure in new places.
Linkedin: https://linkedin.com/in/sharmaravi08
Facebook: https://www.facebook.com/sharmaravi08
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Hi, I’m Ghanendra Yadav, SEO Expert, Professional Blogger, Programmer, and UI Developer. Get a Solution of More Than 500+ Programming Problems, and Practice All Programs in C, C++, and Java Languages. Get a Competitive Website Solution also Ie. Hackerrank Solutions and Geeksforgeeks Solutions. If You Are Interested to Learn a C Programming Language and You Don't Have Experience in Any Programming, You Should Start with a C Programming Language, Read: List of Format Specifiers in C.
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