5/13/2020

REST API in JavaScript- GET & POST Request | 2 Speedy Ex.

In this tutorial, we are going through GET and POST REST API in JavaScript, and we will walk you through how to interact with REST APIs in JavaScript. This is a key skill that you need when working with frontend development or web development in general. REST APIs are interfaces that you call through HTTP just like when you visit this website. The difference is that you usually make these calls to get and store data in a structured format such a JSON. The data can then be displayed on a website or app.

Let's get started!

REST API in JavaScript


We are going to discuss REST API in JavaScript using HTTP GET and POST request in extreme details. In this article, we are going to cover An HTTP Request Many Parts such as Methods(GET, POST, PUT, PATCH, DELETE), URL, Body, and Headers.

  1. The Basics of HTTP requests.
  2. An HTTP Request Parts.
  3. Example GET request.
  4. Example POST request.
  5. JavaScript Fetch Library.
  6. Making a GET Request in JavaScript.
  7. Making a POST Request in JavaScript.
  8. Adding Headers.
  9. Conclusion.

REST API in JavaScript

The Basics of HTTP Requests


To get a better understanding of what actually happens when we make a request to a REST API let’s go through the different parts of an HTTP request. This will make it easier to follow the coming parts of this REST API in JavaScript tutorial.

HTTP, Hypertext Transfer Protocol, is the protocol that is used to send HTML pages just like the one that you are looking at right now over the internet. HTTP requests can also be made to fetch files such as images and videos, as well as data from a REST API.

An HTTP Request Consists of Many Parts


1. Method: Indicates what you action you want to execute towards the server that you are making the request to. The valid methods are: An HTTP Request consists of five parts. REST API in JavaScript.

  1. GET for getting data from the server
  2. POST for creating data on the server
  3. PUT for updating data on the server
  4. PATCH for partially updating data on the server
  5. DELETE for deleting data on the server

2. URL: The URL that you want to access the server. In turn, the URL consists of the following parts: protocol, host and path. Let’s take a look at the URL http://example.com/about and split it into these parts.

  1. HTTP is the protocol used to access the server. REST APIs are served over Http or https.
  2. example.com is the host
  3. /about is the path

3. Body: The data that you want to send to the server. Usually consists of a JSON formatted string.

4. Headers: Extra data for the request such as access tokens and information about your browser.

Let’s take a look at a couple of example requests and go through the parts of each one.

Example GET Request


MethodURLBodyHeaders
GEThttp://example.com?page=1&tab=2
GET is the method used to make the request. GET is usually used for fetching data from a server. When you visited this page and any other page through your browser a GET request is made to the address that you type into the address bar. GET requests can’t have a body so that is empty.

http:// is the protocol that the request is made with.

example.com is the hostname and points to a server somewhere connected to the internet. I hope you are enjoying using the REST API in JavaScript Solution.

The URL also contains the string ?page=1&tab=2 at the end. This string is called query parameters and can be used to send additional information to the server. The server can then respond according to the information provided. In this case, there are two query parameters:

the page which is equal to 1, this could be used by the server to display the correct page on example.com. the tab which is equal to 2, this could be used by the server to display text inside a specific tab on the page.

The body is empty for GET requests since they don’t contain any JSON data that we want to send to the server.

Example POST Request


MethodURLBodyHeaders
POSThttp://example.com/
posts
{
“message”: “Hello
World!”
}
User-Agent:
Mozilla/5.0
(Macintosh; Intel
Mac OS X x.y;
rv:42.0)
Gecko/20100101
Firefox/42.0

This has the POST method which is usually used to create things through a REST API. POST, PUT, PATCH and DELETE requests can have a body. In this case, the body is: 

{
"message": "Hello World!"
}

Okay, now we'll dive into the code!

Introducing the JavaScript Fetch Library


The easiest way to call a REST API in JavaScript is to use the fetch library. It is built into the standard JavaScript library and can be used to make all sorts of HTTP calls. Documentation for the fetch library can be found at Moz but we will cover everything you need to interact with a REST API in this tutorial.

When running JavaScript in the browser there is no need to import anything. Simply use fetch like this

fetch('http://example.com');

This will make an HTTP call to http://example.com. In the next chapters, we will learn how to display the data and how to make different types of requests.

Making a GET Request in JavaScript


Now that we know the basics about GET requests and the fetch API, let's make a GET request in JavaScript!

For this tutorial, I have created a mock API using a tool called Mocki. You can use the API URL that I use in the examples, create your own mock or use a real API of your choosing.

Since the default method in fetch is GET we don't need to specify it in the function call. We simply need to do the following: Below is the example of REST API in JavaScript by Mock API.

fetch('https://api.mocki.io/v1/b13e0144')
.then(response => response.json())
.then(data => console.log(data);

This should log the following to the console:

{
"berries": ["strawberry", "blueberry", "raspberry"]
}

Now we are able to fetch data from the server.

Making a POST Request in JavaScript


This is an important part of REST API in JavaScript, Now learn to make a POST request in Javascript. Time to try our hands-on making a POST request. Since this is not the default method in the fetch API we need to add it in the fetch() call. We also need to add some data to our request, in this case, we will pass an empty object ({}) as the body. 

fetch('https://api.mocki.io/v1/ddb6d39b', { method: 'POST', body: {} })
.then(response => response.json())
.then(data => console.log(data);

This time the following should be logged to the console:

{
"status": "OK"
}

The same structure can be used for PUT, DELETE and PATCH requests. Just use the correct method in the call to fetch().

Adding Headers


In many cases, we need to add headers to interact with a REST API. Typically you need an API key that is usually passed as a header to the API. In this example, we add an API key as a header when making a GET request. In adding header please keep in mind about the method and response to using REST API in JavaScript.

fetch('https://api.mocki.io/v1/b13e0144', { method: 'POST', headers: {
'x-api-key': '9ff709f9-a598-4934-9f9b-cbb889ecbc03' } })
.then(response => response.json())
.then(data => console.log(data);

Using the fetch library is a quick and easy way to interact with REST APIs in JavaScript. While there are more advanced libraries out there fetch supports all types of HTTP requests and should cover everything you need to use a REST API as a beginner.

Conclusion


In this using REST API in JavaScript, tutorial we have learned:

  1. What parts an HTTP request consists of
  2. How a couple of common requests can be structured.
  3. How to make API requests in JavaScript including data in the body as well as headers.

Thanks for reading and good luck integrating towards your next REST API.
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5/11/2020

Node JS Vs Angular JS | Top 10 Useful Remarkable Comparison

We are covering full in-depth comparison between Node JS Vs Angular JS with top 10 facts. JavaScript is the most powerful and popular programming language to date. It has evolved from a simple client-side scripting language over the years, and today, JavaScript-based technologies Node.js and AngularJS have secured top positions in the list of web development frameworks. It is fair to mention that both these technologies have gained ground among developers and entrepreneurs alike.

Node JS Vs Angular JS

Interestingly, in the Stack Overflow 2017 survey, both Node JS Vs Angular JS frameworks are seen neck and neck with 47.1% and 44.3% popularity in the category.

Node JS Vs Angular JS Popularity.


Node JS Vs Angular JS Popularity in 2017
Source: Stack Overflow Survey 2017

Both Node.js and AngularJS frameworks remained on the top positions in the year 2018 also with 49.6% and 36.9% respectively. See the popularity difference between Node JS Vs AngularJS in years 2017-2018. 


Node JS Vs Angular Popularity in 2018
Source: Stack Overflow Survey 2018

Node.js is basically a runtime library and environment for developing server-side JS applications, whereas, AngularJS framework is designed to build single-page applications.

Before going through the head to head comparison between AngularJS and Node.js, let’s have a glimpse of key features of both these web development technologies.

Introduction of Node.js


Released in May 2009, Node.js is an open-source framework that can run on multiple platforms including Windows, Mac OS X, Unix, and Linux. This cross-platform, runtime environment is built on the Chrome V8 JavaScript engine. When it comes to developing server-side, data-intensive, and scalable web applications, Node.js is a useful framework. Node.js offers rich libraries consist of various JavaScript modules to simplify web development. We have listed down characteristics of Node JS Vs Angular JS, let start with the Node JS first.

Key Characteristics of Node JS


  1. Non-blocking operations- Node.js developers can perform non-blocking operations to enhance the performance of web apps.
  2. Built-in APIs- Developers can readily make different types of servers like DNS server, HTTP server, and TCP server by using the built-in APIs.
  3. Jasmin for unit testing- Node.js possesses a unit testing known as Jasmine. It enables developers to test the written code with ease.
  4. Improved scalability- Node.js developers can scale the application vertically and horizontally to improve its performance.

Introduction of AngularJS


Initially released in October 2010, this open-source, front-end framework is maintained by Google and a huge community of active developers. Single-page applications and apps with separate functional layers can be built using the AngularJS platform. We know that AngularJS is the Framework of Javascript, so below we can find the more interesting face of Node.JS Vs Angular.JS.

However, the biggest reason behind its second top position in the list of JavaScript frameworks is Model-View-Whatever (MVW) architecture. AngularJS development enables developers to come up with information-driven web apps. As we discuss the Node JS Vs AngularJS characteristics above so now time to discuss Key Characteristics of AngularJS.

Key Characteristics of AngularJS


  1. MVW Engineering- As mentioned above, Model-View-Whatever engineering makes it possible for the View to manipulate and remodel DOM for data and behaviour update.
  2. POJO Model- Plain-Old-JavaScript-Objects (POJO) model is a self-sufficient model and offers well-organized objects and logic naturally.
  3. Simplicity- AngularJS is an easy-to-use framework for developers as it can decouple the DOM manipulation from the app’s logic.

Now it's time to dive and find the head to head comparison between Node JS Vs AngularJS.


Head to Head Comparison Between Node JS Vs AngularJS


We have categories the comparison between Node JS Vs Angular JS into 5 parts. Let's discuss each section in details and try to find the differences between Node JS Vs AngularJS.

  1. Structure
  2. Installation
  3. Programming Language
  4. Data-binding
  5. Usage

Structure


Node.js is designed to handle small-size projects of scalable web applications and web servers. AngularJS is built for developing organized applications or single-page applications for desktop and mobile domains. Also, AngularJS development is aimed at developing dynamic web applications.

Installation


Node.js enables developers to write code in JavaScript, but developers have to install the entire Node.js on their system to create an application development environment. AngularJS does not require to install the entire framework. Developers can simply install the AngularJS file like other JavaScript files. I hope now you get Node JS Vs AngularJS to point for installation.

Programming Language


Though both these platforms multiple programming languages, AngularJS is entirely written in JavaScript, whereas Node.js is written in C, C++, and JavaScript. Talking about paradigm support, Node.js supports object-oriented, concurrency-oriented, event-driven, and sub programming paradigms, while AngularJS supports object-oriented and event-driven paradigms. Now our programming language doubt is clear for both Node JS and Angular JS.

Data-binding


Node.js enables developers to generate database queries in JavaScript directly. As a result, developers can create queries in non-relational databases like MongoDB. AngularJS supports two-way data binding. It keeps the data between the Model and Views synchronized automatically in the web application.

Usage


Node.js is an ideal framework for developing scalable server-side applications in a short time. AngularJS development can build interactive and client-side web applications. This characteristic of the AngularJS platform has made it popular among JavaScript developers worldwide. Usage Competition between Node JS Vs Angular JS is a discussable topic.

Node JS Vs Angular JS- Quick Table of Comparison


Node JS Vs AngularJS Quick Table Comparison

 

Key Differences between Node JS and Angular JS


  1. Angular.JS is a complete web application development framework. But, Node.js is a cross-platform run-time environment that has other frameworks as well
  2. Node.JS framework needs to be installed on the developer’s computer, but AngularJS needs an AngularJS file like other JavaScript files to build applications.
  3. Angular JS development is ideal for single-page applications, while Node.js is useful for developing scalable server-side networking applications
  4. Node JS, on the other hand, is ideal for building small-size applications AngularJS development company can handle robust web application projects, and developers can create highly interactive apps.
  5. AngularJS is completely written in JavaScript whereas Node.js is written in C, C++, and JavaScript languages.

Noteworthy Apps


  • Node.js- Netflix, LinkedIn, Uber, PayPal, Mozilla, NASA, etc.
  • AngularJS- IBM, Weather, Double Click, Lego, Upwork, etc.

Wrapping Up- Node.JS Vs Angular.JS


AngularJS is a complete JavaScript-based customer-side structure and Node.js is a run-time condition. Therefore, comparing both these frameworks is like comparing oranges with apples. Developers can combine both these platforms to build isomorphic applications. Both these technologies are essential components of MEAN Stack development, and both can work wonders if incorporated properly.


Author Bio


Jamie Joyner

Jamie Joyner is a content cum digital marketer at Solution Analysts, a leading Android app development company. She is an avid reader and likes to remain updated for technological advancements in the domains of web, mobility, IoT, and emerging technologies. Her articles are informative and interesting at the same time as he expresses insightful thoughts clearly.
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5/10/2020

What Is Wash Sale and How to Avoid It as a Stock Broker

What Is Wash Sale: The plethora of terminologies used in stock trading is enough to intimidate anyone new to the trading domain. A lot of things sound like things which have nothing to do with trading like "wash sale" and "bear market" - which, in reality, have nothing to do with laundry or animal poaching!

This article elaborates on the wash-sale rule, an important regulation in the stock market established by the Internal Revenue Service (IRS). You will know what it is and how to avoid or work around the rule as an investor. Read on!

What Is Wash Sale and Avoid It as a Stock Broker

Wash Sale: Definition


So what is a wash sale? It is a transaction where an investor aims to get tax benefits by selling the security (could be stocks, bonds, or options) at a loss at the end of a calendar year so that they can claim a capital loss on taxes for that year.

How a Wash Sale Works


  • If an investor knows he is going to make a loss on a stock, he/she sells the stock just before the tax year ends.
  • If the country's laws permit it, they can take a loss that they can legally claim on their tax returns as a reduction of earnings i.e., they pay lesser tax.
  • When the next year begins - within the next 30 calendar days - the investor purchases the same security (or a "substantially identical" one), possibly at a lower price, to regain the same portfolio.

Even if you didn't understand all the intricacies of the three statements, it seems like an obvious loophole in the system that enables investors to avoid taxes that they should be paying.

The Wash-Sale Rule


This rule was brought in to prevent investors from claiming fraudulent tax benefits. That is illegal, even though a wash sale, as such, is within the limits of stock trading. The rule states that if an investor does purchase the same or substantially identical security within 30 days, the proceeds from that transaction would still be taxable.

The Wash Sale Rule

Here is an example to illustrate the concept better (following the same three steps mentioned above).

  1. Your income is $10,000, and you own 100 shares of XYZ trading at $50. At the end of the year, they are trading at $40, so you sell all of them.
  2. You now have a loss of 100 X 10 = $1000, and if you claim this loss, your taxable income reduces to $9000. So, if capital gains tax is set at 20%, you should have paid $2000 as tax, but you only pay $1800 now.
  3. Within 30 days, you purchase substantially identical securities (of another company, ABC, say), to retain a similar portfolio.

How To Avoid The Wash-Sale Rule


Here are four strategies you can follow to avoid violating the wash-sale rule.

1. Buy Another Security With Similar Exposure


Market exposure refers to the fraction or percentage of an investor's portfolio invested in a particular type of security, market sector, or industry. In other words, this is a measure of how much risk an investor has in a particular environment.

By buying other stocks or bonds with similar market exposure, your portfolio will remain the same, but this purchase won't come under a wash sale. This sort of transaction is commonly done with the help of exchange-traded funds or ETFs.

2. Identical But Not Substantially Identical Securities


Convertible securities and common stock of the same corporation are considered to be "substantially identical." So, Apple equities and Apple options would be labelled substantially identical.

By this definition, shares of ExxonMobil and Reliance are not substantially identical, even though they are both in the energy sector. Their operations are vastly different, as well.

So, if you sell Exxon stocks at a loss at the end of one calendar year, you can purchase Reliance stocks within 30 days and claim a capital loss on taxes. Your portfolio is nearly identical, and you have not broken the wash-sale rule.

3. Invest In Index Funds


An index fund is a sort of mutual fund designed to track the components of a financial market index, such as the S&P 500. If you invest in index funds and you sell one of them at a loss at the end of a calendar year, you can buy another index fund of the same index, and this won't be considered a wash sale. However, this is a strategy that is usually carried out only by high-risk traders.

4. Tax-loss Selling


Tax-loss selling is the process of selling some of your assets at a loss to offset the capital gains you get from another asset. This does not deal with wash sales exactly, but it is another legal way to reduce your tax liabilities.

If you have some bad assets in your portfolio and you also own some property that sells at a very profitable price, you can also sell the bad assets at the end of the year at a loss. You can use this loss to offset the heavy gain from the land, and hence, pay lesser taxes.

What Happens If You Are Caught?


If the IRS determines that your transaction was a wash sale, then you cannot use the loss on the sale to reduce taxable income. Moreover, your loss is added to the cost basis of the new investment, and the holding period of the investment you sold is also added to the holding period of the new investment.

Of course, there might be times when you make a lesser loss in this case compared to the case where you sell the assets without purchasing anything else. But, being booked by the IRS for fraud of any sort creates a bad record, so you are better off not violating the rule.

Are You Ready to Trade?


The wash-sale rule is one of the more complicated nuances in stock trading, so it might be difficult to grasp the concept in theory. However, several online stock brokerages let you trade with free stocks and virtual money just to give you the experience of the real market. You can test out the wash-sale rule and other strategies on such platforms before entering the actual market.
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4/28/2020

Top 10 Ranking of Programming Languages | Expert Opinion

We are listing the Top 10 Ranking of Programming Languages 2020. This is a popularity index of Programming Languages Ranking. If the TIOBE index is anything to go by, there are over 265 programming languages for developers to choose from. Of course, not all of them are equally popular. Normally, most developers use 10-12 languages; moreover, their preferences tend to change from year to year.

We tried to find out the most popular programming languages in the year 2020, using official information from PYPL and TIOBE rankings. Keep on reading to learn more about the latest trends in the field of programming.

How Is the Popularity of Programming Languages Ranking Calculated?


Nowadays the biggest question is that How the Popularity of Programming Languages Ranking Calculated?. To compile the ranking of top programming languages, popular indexes use the same methods. They calculate how many times a particular language has been mentioned by users.

However, if we compare the algorithms of TIOBE and PYPL, we’ll see that their approaches are slightly different. While TIOBE calculates the total number of search inquiries in 25 popular search systems, including Google, Yahoo, Bing, YouTube, Baidu, Wikipedia, etc., PYPL checks the frequency of seeking programming language tutorials in Google.

Logically enough, they get different results. We’ll review the rankings of both indexes and try to compile the most accurate comprehensive rating. Get the both TIOBE and PYPL Ranking of Programming Languages 2020 list.

TIOBE Index- Programming Languages Ranking


The number-one programming language, according to TIOBE, is Java. which has been keeping its leading position since last year. It is followed by C, which is slowly moving upwards, with an increase of 2.4% per year. The third and fourth positions have gone to Python and C#, with a yearly increase of 1.41% and 2.07% respectively. Java comes in first place in TIOBE Ranking of Programming Languages index

Top 10 Ranking of Programming Languages 2020

PYPL Index Programming Language Ranking


The top-1 programming language, according to PYPL, is Python, with a yearly growth of 4.3%. It is followed by Java and JavaScript. Last but not the least in the top-10 ranking is Kotlin, which seems one of the promising options, thanks to its yearly growth of 0.5%.

PYPL Index of Ranking of Programming Languages

Top 10 Ranking of Programming Languages 2020


We’ve compared two different approaches to Ranking of Programming Languages. For our review, we’ve selected the PYPL ranking as the basis, as it relies on the frequency of googling for tutorials. The information is derived from Google Trends.

Our ranking includes only programming languages, no frameworks, such as Angular vs React. For every language, we’ve singled out some core features that make it stand out.

#10. Kotlin


This language is primarily used for Android apps development. A consistent increase of Android users in the world is the main reason for its popularity. Kotlin has 10 places in Ranking of Programming Languages 2020. Its key features include:

  • Interoperability with Java, which allows using Android libraries for the apps written in Kotlin.
  • Incremental compilation support.
  • Can be used by backend and frontend developers.

#9 Swift


Swift is a popular open-source language with a simple syntax(That is the main reason it comes in top 10 positions of Ranking of Programming Languages 2020) that is widely used for developing iOS applications. Developers love it for several reasons:

  • Interoperability with Objective-C.
  • Easy to use, due to its simple syntax.
  • It is an open-source language.

#8 Objective-C


This is a predecessor of the Swift programming language. Until 2014, it was the only language for iOS apps development. Later, it has been replaced by Swift. However, developers still use Objective-C, as it has some benefits:

  • Use of static libraries.
  • Interoperability with Swift.
  • Compatibility with Apple for iOS, macOS, iPadOS.
  • Compilation of runtime code.

#7 R


As well as Python, the R language is meant for analyzing large data massifs. IT is widely used by data analysts and statisticians in the projects where extracting and displaying statistic data are required (banking, healthcare, government, etc.) It also works within Mediawiki software for running R-programs and getting text or graphic results. Its highlights include:

  • Compatibility with Windows, Mac OS X, Linux.
  • Acting as a tool for working with statistical data.
  • Working with machine learning algorithms.

#6 C and C++


In the PYPL ranking, the popularity of C and C++ languages is on the same level, so they don’t distinguish between them. C is one of the oldest languages around; however, it remains popular. This a sort of basic programming language, which was used for creating most existing operating systems, web-browser, basic Microsoft products. C++ has much in common with C. Their core features include:

  • Basic syntax and basic memory model.
  • Similar mechanisms of interface exporting.
  • Separate compilation.

#5 PHP


PHP is the main programming language for web development. It is mainly used for writing scripts for websites and web apps, i.e. for creating dynamic pages. PHP deserve 5th position in Programming Languages Ranking. Its main features are the following:

  • A cross-platform open-source language.
  • Built-in MySQL support.
  • Reduced learning curve.
  • PHP Frameworks.

#4 C#


This is another brunch of the C language family with some features of Java. It is often used with the .NET framework by Microsoft for the development of all types of desktop applications for MS Windows. Its highlights include:

  • Integration with MS Windows.
  • Has programming idioms for recourse management.
  • Availability of dynamic variables.

#3 JavaScript


JS is the main tool of front-end developers and one of the most widely used programming languages out there. With the help of JavaScript, most interactive elements of web pages are created. Numerous JS frameworks add flexibility. Here are just some of its benefits: It's obvious that Javascript has a special place in top 3 Ranking of Programming Languages 2020.

  • Compatibility with various languages.
  • Several frameworks add flexibility.
  • The feature of data validation.

#2 Java


Java is a classic choice of many backend developers throughout the world and the only official language for Android app development. Many major web apps and systems, such as LinkedIn, Amazon, Twitter, and others are built with the use of Java. Widely used Java comes in 2nd place of Ranking of Programming Languages 2020. Here is a shortlist of its benefits:

  • High quality and stability.
  • Cross-platform support.
  • Strong support from Google.

#1 Python- No.1 Ranking of Programming Languages 2020


Our top choice in the category of programming languages is Python, which is the most popular option for both web and mobile development. It offers excellent documentation, great frameworks, simple and consistent syntax, and a standard library. No doubt Python should come in top of the top position in Ranking of Programming Languages 2020. The core features of Python are the following:

  • Cross-platform support.
  • Suites for desktop and web development.
  • Several modules are available.
  • It is an open-source language.

Main Future Trends in Programming


According to a fresh Github report, the top-five fastest-growing programming trends look like this: Check the list of 5 fast-growing Programming Languages Ranking,

  1. Dart.
  2. Rust.
  3. HCL.
  4. Kotlin.
  5. Apex.

Top 5 Fastest Growing Programming Languages Ranking

The languages like Rust and Kotlin are related to so-called statically typed languages with the focus of interoperability. HCL, in turn, stands for human-readable language, the popularity of which also tends to grow, according to GitHub.

How to Choose a Programming Language for a Project?


It depends on the type of tasks you need to solve. Don't think too much about the Programming Languages Ranking. The best approach is to rely on the choice of competent developers who have experience in this particular sphere. Making the right choice is important for the future of the product, its functionality, security, and scalability.

Author’s bio


Vitaly Kuprenko
Vitaly Kuprenko is a writer for Cleveroad. It’s a web and mobile app development company with headquarters in Ukraine. He enjoys writing about technology and digital marketing.
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4/24/2020

Advertising Your Business on Youtube Made Easy with 4 Simple Steps

Advertising your business on youtube made easy with 4 simple steps. More than eighty per cent of all content consumption online is in the form of videos. And when we say video, Youtube is almost synonymous with it. All of us are guilty of spending more time than needed on this platform. It is free, entertaining, and designed to keep you hooked. If you are business without a Youtube presence, it’s time to hop on the bandwagon.

Video content has this unique quality that makes it easy to consume. Since it engages with you both visually and with artistic audio, it is hard to ignore. Using video, you can also give more information in less time, in the most effective way. Video content is, therefore, one of the sharpest tools in the marketing toolbox.

Advertising Your Business on Youtube


Advertising Your Business on Youtube- Table of Content


Advertising your business on youtube made easy with 4 simple steps. Read these following to know more about advertising for youtube.
  1. Brainstorm The End Goal
  2. Set Visual Guidelines
  3. Determine Keywords And Target Market
  4. Content Is King
  5. Conclusion
Another reason youtube is so popular is that people use it as a search engine. No one wants to read long blogs or instruction manuals. For example, if you need to fix a flat tire – you would rather see a Youtube video of how to do it rather than read a step-by-step instruction manual. By leveraging these searches, one can bring more people to the brand.

No matter what your business is, Youtube is a mandatory platform to add to your marketing plans. The broader idea is to create content relevant to your field and then publish it here. One does not need to be part of the creative industry to be on Youtube. It is for everyone. Even the top law firm marketing plan will have youtube on their top three ideas.

Here are a few ways you can leverage the platform to make your brand a known name. Keep in mind that a particular idea that we talk about here could need changes to fit your industry. You will understand throughout this article how simple it is to achieve goals, even in a day – this a guide with simple steps to make your Youtube channel a hub for engagements.

Step One: Brainstorm The End Goal


You could be considering Youtube advertising and marketing for many reasons. The aim is to narrow down what the reason is. Once you know what the end goal is, you will be able to generate ideas in that school of thought. It’s a good idea to involve the whole team to pitch ideas and find a goal that is relevant to the target demographic present on the platform.

For example, you could wish to use Youtube to sell a product, enhance brand awareness, raise funds, generate website tractions, or much more. Keep each campaign independent so that you can tailor-make your content for each section. Once you have a roadmap, it’s time to get to making content.

Step Two: Set Visual Guidelines


Each brand has its set of guidelines that you wish to follow for all your online work. These are like a brand-book that your designer would give you when you design a logo. You must set visual guidelines for advertising your business on youtube. It is advised to have a similar set of consistent queues for all your Youtube content. These guidelines are useful in giving your brand recognition across various platforms. It could also include your use of tiles, video-cover, channel art, etc.

YouTube Marketing Video Advertising Help Business

For example, all your videos must have the same or similar start and end. A consistent intro and outro will set the tone of your content. You might want to understand how to make a Youtube intro before you jump into building your calendar of content. If you master these finer details, you can be sure not to have hiccups on the route.

Step Three: Determine the Keywords And Target Market


Keywords play a significant role on Youtube too. As we mentioned earlier, the platform also functions as a search engine. The better your keyword usage, the higher the odds of being discovered. A trick to follow is seeing who the relevant creators are in your domains. Then use the same or similar keywords on your content. Determine the keywords and target market before advertising your business on youtube.

If you are focused on advertising on youtube, then you should know what kinds of markets your ads need to display in. There are parameters you can select to ensure that your ad money is not wasted. It is unfruitful if your videos are being showcased in the wrong demographic. Under advanced settings, you will also be able to direct the time of the day you want higher visibility of your ads.

Step Four: Content Is King


You could get the science of Youtube right, but if you are producing bland content, your ad could bear you almost no fruit. Good quality videos are essential. Every user can post ads on this free platform, but you need to be unique to set yourself apart from the clutter. Keep in mind your messaging and stick to a brief video. Read the guidelines for video ads carefully before you go into producing the content. Content Is King before advertising anywhere or advertising your business on youtube.

If you are unable to create a high-budget advertisement, that is also alright. High-budget does not always mean high-quality. You can make small and crisp videos using online tools like InVideo. The quality of content is more about the quality of the idea. Keep your thoughts fresh and relevant. Make sure they are catering to the masses, but not pandering.

In Conclusion


Using Youtube as a tool for marketing and advertising is fast and straightforward. You do not need to hire an agency or a professional to master it. With time, you will be able to understand the ins and outs of this platform. They are free, easy to produce, and give exciting results. If you are a small business, then online ads are the best use of your capital.

We cannot reinforce the importance of consistency. You will not get the desired output in the first attempt. It’s about playing the field and finding out what works for your brand and your target market. Once you know what the best course of action is, then you can tweak it to its best version. There is no better form of return on investment like you would get from the digital world. That’s all about advertising your business on youtube with these 4 simple steps.
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