4 Tips For Boosting Your Website Presence

Online presence is now vital to every business because having a website can help you grow it. With a website, you can increase your target reach worldwide rather than staying local. If your target is local, you can also use a website to lead your target audience to your local shop or office. This results in more sales.

However, if your website doesn't have a strong online presence, it'll be a waste of money. Your target audience should know your business exists by boosting your website presence through the following tips:

1. Use Analytics

If you already have a website, track your previous performance, and you could look here on how to interpret your website metrics. Analytics can tell you how you're doing online so you can weigh if your efforts are paying off.

You can start by tracking your website visitors. This includes tracking how your visitors browse your pages, as well as their age, and device or browser they use to access your site. These aspects will help you in determining the trend about the people visiting your website. You'll know which events affect the dip or spike in your website's traffic. For instance, you might see which device visitors are using to browse your website. Thus, you can focus on making your website mobile-friendly if most users are using their mobile devices.

2. Make It Mobile-Friendly

As mentioned, you may want to make your website mobile-friendly because most web searchers use their mobile devices. However, don't forget to make your website compatible with other devices as well. Although most web searchers use their mobile phones, some use their computers or laptops. That being said, you have to make your site responsive, such that it works well on mobile and desktop platforms. As a result, your website changes its arrangement and display based on the device screen's size.

3. Create Quality Content

Now, you've got people reaching your site with whatever device they're using. Make them stay longer on your website by creating valuable content. Even if your site is well-designed, if the user won't find quality content, they may end up leaving your site quickly.

Your website's content contributes to building a stronger online presence. You can use blog posts to create branding and personality in your industry. You can do this by creating informative, engaging, and relevant content. It should also reflect your business's values. With such, you can rank higher on search engine results pages (SERPs). Since you rank high on SERPs, people are more likely to click on your site, thus, increasing traffic and sales.

4. Improve Your SEO

Another way to rank high on SERPs is to improve your site's search engine optimization (SEO). When you have a strong SEO strategy, you can achieve better website performance. This performance is essential to rank higher on SERPs.

When improving your SEO, you should use keywords with a higher search volume. Distribute these keywords throughout your site. For your blog, you can feature these keywords by writing relevant information about them.

Aside from blog posts, your keywords should also appear in the blog titles, meta titles, subheadings, and meta descriptions. By doing this, you can help search crawlers rank your site higher.

Conclusion

Building a website doesn't stop there. You need to make a website presence, too. Do this by following the tips above. Keep in mind that you can use analytics to measure your site’s performance. The results will tell you which areas to improve and how to do it.

3 Common Email Security Threats You Must Know About

Did you know that the volume of business and customer emails sent as well as received daily totalled more than 257.7 billion by yearend 2021? It means that emails play a significant role in the professional as well as personal spheres of our lives, thus making it a lucrative opportunity for cyber hackers to steal confidential information. Emails are essential for businesses and therefore, business leaders should stay aware of the common security issues.

According to an article published on Forbes.com, phishing usually happens via email and cyber hackers may access data to help them see sensitive or confidential information like credential details and credit card info. In this article, we will therefore walk you through some of the common email security threads for your knowledge:

Top 3 Common Email Security Threats

• DDoS Attacks
• Scripted Attacks
• SQL Injection 

1. DDoS Attacks

When it comes to the distributed denial of service (DDoS), it is a kind of attack to make any online service unobtainable by overpowering with traffic from endless sources. It is a threat that could occur in various places in the Open Systems Interconnection model that is a conceptual structure and defines how PCs interact with each other by disintegrating network communication into abstraction layers.

The common DDoS attacks are at the application layer and the network application lawyer.

2. Scripted Attacks

The common scripted email attack is the automated script that tries to hack into your email account by methodically typing all probable arrangement of keyboard characters until the right one is discovered.

Read: Email and Form Validation Using Javascript With Example

Did you know that even websites with a lockout policy, which locks a particular account after a person exceeds the maximum number of unsuccessful login attempts are not safe from scripted attacks? If you have, any queries related to email security issues, visit platforms like Trustifi or something similar.

Though it is good to have a lockout policy, scripted attacks may consider the policy by letting cyber hackers describe the amount of effort to try before discontinuing and passing time for the lockout timer to end. Let us explain this point with the help of an example.

For instance, when the lockout limit is three attempts and resetting the lockout timer is fixed at 30 minutes, a hacker may think of up to four passwords each 31 minutes to sidestep the protections in place.

3. SQL Injection

As far as SQL injection is concerned, it is quite a common threat to your email security when some application asks for user input, like a username or log in details. An unscrupulous hacker can place a SQL statement instead, which next runs on that application’s database.

Conclusion

You know how essential is emails are to your business and therefore, you need to implement stringent and watchful security measures to protect sensitive data. You need some application firewall that lets custom rules to identify malicious or suspicious users and leverages its wide network to evaluate the behaviour to get rid of complicated attacks on your email system. Once you have proper measures to protect your email data, there is nothing like it. Protect your email against scripted, DDoS, as well as SQL injections to keep all data safe.

{Updated} 5 Best PDF Compressor Online Free in 2021

List of 5 Best PDF Compressor Online free. Documents are a necessary element of giant organizations to small startups, education departments, hospitals, and everywhere around the globe. PDF or we can say portable document format provided by Adobe in 1990, and it is the most common file format that almost every person prefers. The purpose of a PDF file is to save or access your documents in nearly all operating systems or hardware devices. You do not need many applications to create PDF files, all you need is a PDF reader provided by adobe. Secondly, you do not need to worry about the layout of your document, wherever you will open it, it will be the same.

PDF files can hold texts, images, videos, fonts, and more. Nowadays, web browsers like Google Chrome, Mozilla are capable of viewing PDF files and you don’t need a specific app to view them.PDF files are meant for viewing documents, not editing and it is an advantage that it will preserve your document format. This way you are ensured the document you are sharing will be received as you have sent it to someone. Find the list below of 5 Best PDF Compressor Online free for everyone.

PDF has made it easy to share documents back and forth, but sometimes the size of a PDF file is an issue, so to tackle that situation, you have to compress the PDF file. By compressing the PDF file the size of the file is reduced and can be transferred across any platform(i.e social apps like Messenger, Whatsapp, email or through external devices) with ease.

PDF file compressing doesn’t affect the format of the documents but the quality is a measure to keep in check while reducing the size of documents. The PDF file remains the same except the size of the file is reduced. For compressing the PDF file, here comes the PDF file compressors or tools to compress the PDF files. There are a variety of tools that aim to reduce the size of PDF files but not all of them guarantee the quality should not be compromised. You should choose the very tools that reduce the size of the PDF file as well doesn’t affect the quality of the content of documents.

5 Best PDF Compressor Online

We have listed the 5 Best PDF Compressor Online free that will help you to reduce the size of the PDF file without losing the quality of your file. All you need an internet connection to use these tools.

 

1. 2Pdf.com
2. Adobe PDF Compressor
3. Pdf2Go
4. iLovePdf
5. Pdf Compressor

1. 2Pdf.com

2pdf.com is a simple but delegate tool to reduce the size of your PDF file.

2PDF(Best PDF Compressor Online free) is fast and saves a lot of time in reducing the size of your PDF file. 2PDF not just allows you to compress the PDF file but many other features like converting your word files or any other format documents into PDF, you can also merge your PDF files. 2PDF is still introducing a variety of new features to fulfil all the requirements of users, regarding the documents handling and editing. 

2PDF provides a very user-friendly tool and you just have to select the option of “compress PDF” and upload your file to reduce the size of the PDF file without losing the quality of your file. After uploading the PDF file it takes a few moments and provides you with a downloadable PDF file with a compressed file.

2PDF is a free tool and you can get the best features without losing a penny.

 

2. Adobe PDF Compressor

As a PDF file is introduced by Adobe and it provides one of the best tools to compress the PDF files. Adobe reduces the size of the PDF file with high-quality optimization of your document as your PDF file depicts. The adobe PDF compressor is an online tool and is available on almost every browser.

You just have to select or drag and drop the PDF file in the drop zone whose size you want to reduce. As the PDF file is uploaded the acrobat will automatically start compressing the size of your file. In a few seconds according to the size of your PDF file, you will get your resized downloadable PDF file and in the same quality.

Adobe Best PDF Compressor Online free, allows you to reduce the size of PDFs up to 5000MB. Adobe is a safe and secure tool as it deletes the PDF files of yours. It also allows a feature to check the size of a compressed PDF file.

 

3. Pdf2Go

PDF2Go is also an amazing online tool that can compress the size of a PDF file and provides good solutions to merge PDF, split PDF and edit PDF options. You don’t need to download any software, all you have to do is open the PDF2Go on your browser and select the compress PDF option to reduce the size of your PDF file.

Best PDF Compressor Online free: PDF2Go gives two basic options, how you want to compress your PDF file. First is medium compression that is default and won’t compromise on your PDF file quality but reduces the file to medium level. Secondly, the strong compression will reduce the size to small but the quality will be medium(72 DPI).

PDF2Go is safe, secure and will delete your PDF file within 24 hours.

 

4. iLovePdf

ILovePDF is a famous(PDF Compressor Online) online website that provides all the tools that you need to work with PDFs at your fingertips. All the tools are free of cost and easy to use. We are going to talk about how it reduces the size of a PDF file. You can access the tool from any device and compress your desired PDF file without any fear of losing data.

It also allows the user to get the PDF file from the drive or dropbox.

 

5. Pdf Compressor

PDF compressor is a simple, easy and fast tool that will reduce the size of your PDF file saving you a great amount of time. The PDF file can be compressed in a few steps. It also allows the user to add 20 PDF files at a single time and it will reduce the size without compromising on the quality of your files.

Best PDF Compressor Online free also gives you a service where you can share the compressed PDF file to social media or through emails. PDF compressors do not change the dpi of the PDF file.

Read: How to Sign PDF with Digital Signature  

Conclusion

After the analysis and reviewing all the Best PDF Compressor Online, we have concluded that 2PDFcom is best and loved by almost all of its users. 2PDF is 100% accurate in converting and reducing the size of PDF files. You just have to open 2PDF.com and start using it without signing in.

3 OCR Tools for Text Recognition | Best OCR Software Free

3 Best OCR Software Free: People are busy with their tablets or laptops now; everything is becoming paperless but is it true? There are so many documents around you that are important and that are required to be saved. Earlier, for saving any document filing was the best technique, now things are changing, instead of filing physically the concept of e-filing has come up. For that what is required is getting digital data for any paper document, be it an invoice or written text.

The question is how is that possible? It is possible with OCR or the concept of Optical Character recognition. OCR is a technique that helps in converting static images or paper documents into PDFs. With this technology, it is possible to digitize any written document without the pain of typing them again.

The basic step of OCR starts with scanning the document with the help of a scanner and then saving it in either PDF or JPEG format. After that this saved file can be processed with OCR software and is transformed into a searchable PDF or an editable word file.

This article highlights how to use the software to convert PDF to text or rather convert image to text. Here are the steps.

Best OCR Software Free

Below is the list of the top 3 OCR(Optical Character Recognition) Free Software.

1. Online converter
2. Microsoft One Note
3. Google Keep OCR app

1. Online Converter

When it comes to converting you have two options in hand. You can either use an online converter or you may choose from any desktop application for OCR conversion. If you are looking for an online OCR then this is a good place where you can try.

Step 1: Go to onlineconvertfree.com

First, you need to visit the site onlineconvertfree.com.

This site is the best resource for various conversions, be it image to text or any other format.

Step 2: Click on OCR

At the top banner, you will find an option OCR. You have to click on that to visit that page.

Here you can start the process of text recognition.

Step 3 Upload file

From your computer, Google Drive or any other location where it is saved, you have to select File which you want to OCR.

Upload it to the page or drag and drop it. You can upload the file by clicking on “Choose File.”

Step 4: Select language and output format

Your document may have a different language. You have to select those languages that are present in the document. Apart from that you also have to choose the desired output format. Like whether you want it in .doc or any other text format.

This online converter supports more than 10 text formats. Apart from that, there are other 200 more formats that can be chosen for converting the uploaded document.

Step 5 Convert file and Download

Once done you have to click on the ‘recognize’ button.

After it is done you have to download the recognized text file.

OCR has completed its task.

2. Microsoft One Note

If you are looking for some desktop application then you can try Microsoft One Note. It is mainly a note keeper that can also be used as an OCR. It also allows Optical Character Recognition; however, though the method is simple and easy it has a limitation. It does not recognize the table or columns. Below mentioned are the steps for using it for OCR.

Step 1

Choose the image for conversion and insert it in OneNote.

Step 2

Select the image and Right-click on it. You have to select the option “Copy Text from Picture.”

After it is selected wait for OneNote to do its work.

Step 3

The software will recognize a text from the image. This text will be copied to a clipboard that can be pasted to any word processing software. Now you have the liberty to save it in any format you want and even edit it. Also, check Passage planning software.

3. Google Keep OCR app

Google Keep is well known for taking and storing notes apart from its OCR functionality. It is an Android app that is quite common in use among those who like OneNote or EverNote. It is a Google product and works in the same network as other product of Google. The best thing about this app is that it is free and you do not have to face any ad.

The steps for recognizing text from an image with the help of Google Keep are

Step 1

You can use it first to scan the image that you want to convert to text.

Step 2

Grab the text from the scanned image. For this, you have to use the three dots that lie on the right-hand panel of the screen.

Step 3

Click and the text will be captured. After the text is being captured you can add any text to the note or even edit it. It can easily be transferred to Google Docs.

Employee Monitoring Software | Minspy

Numerous employee monitoring applications are in the market that helps managements and organizations keep an eye on their workers' activities. These apps help you find out whether or not your workers are doing their work with honesty, or are they taking advantage of your leniency.

To find out all about their whereabouts, you need a trusted application that helps you do the spying work for you. In case you are also looking for one, then this article is for you. Have a look at the below information and find out what you need to know about such apps and how it can help you.

Significance of Employee Monitoring Apps

There are many advantages when it comes to keeping an eye on the workers. With the help of a trusted application, you can find out everything your workers are doing, which involves their cell phones. Sometimes, some employees take a day or two off from work because they are not feeling well or have something urgent to deal with. Using a monitoring tool, you can get to know where your worker is at or if they are lying or telling the truth.

You can keep an eye on your workers' activities, whether they are online activities or offline. From here, you can learn to spy on text messages with the help of Minspy as it has so much for you to offer. Apart from their social media accounts monitoring, you can check out their present and past locations.

This will help you find out everything that your workers are doing in their free time and office hours. Using a reliable application, you can get to know if your workers are fair in doing their work or just wasting time.

Minspy, The Best Employee Monitoring Software

If you are new in the world of spy apps, maybe you have never heard the name of Minspy, but in case you are in the field for quite some time, you would probably know about this fantastic application. It does all the work remotely without exposing your identity.




Worldwide, unlimited users like this application prefer it on others because of the ease of usage that comes with this app cannot be found anywhere else. The simplicity makes it way too appealing, so this is the best deal one can go for especially its tracking cell phone location feature.



Following are some significant features of Minspy that you should look at:

Remote Processing

Everything will be done via remote processing as you can stay miles and miles away from the spied device and get to know about all the activities related to it. There is nothing in the world with which this app doesn’t help you with. You may take a look at Minspy's homepage to get all the information about this app.

No Jailbreak and Rooting

This application functions without rooting and jailbreaking. These apps function without these features, and this is the best thing that we associate with this app. Rooting and jailbreaking are complex features, and not many people are aware of how they work. With Minspy you can go for a simple solution as it doesn’t require you to do anything tough at your end.

Geofence

Finding the live location of your worker is easy with the help of this feature. It allows you to follow the device on a map where you mark a few places and whenever the device crosses those marked places you will receive an alert and get to know where the phone is at the current moment.

Subscription Plans

Minspy has different cost-effective subscription plans for you to pick from. If you visit the website, you will see them, so choose what you think suits you the best. Still, if you don’t want to pay anything, you can always go for a one month free trial of Minspy to understand the functions correctly.

Live Demo

There is a live demo feature of Minspy that lets you understand the way this application works. This also allows you to know how the application is set up and runs different features. Through this feature, you can learn about the functions in detail. Check Talent management system live Demo.

Keylogger

This feature lets you know every single detail of the spied phone. This will allow you whatsoever the spied phone user typed, sent and received through their phone. Every single detail will be monitored, and users will get to know about it without any trouble. This is all because of the in-built system of the app that helps you with everything.

User-Friendly

The application functions with all kinds of OS, either iOS or Android. To monitor an iOS device, you can add the iCloud account details of the device and leave the rest of the app's work. There is nothing else at your end to deal with. The app will do the rest of the work on its own.

For an Android phone, you need to install the app on the target phone and run it in the background. The app is small in size, and that’s why it doesn’t drain the phone's battery, plus it takes very little space in the phone, so you are safe in using Minspy.

The application runs in the background after installation, so there is no need to be worried about being caught for spying. If you notice, you will see that the app’s icon is removed from the screen right after installation, so you are 100% safe using this fantastic application.

Customer Support Team

The customer support team of Minspy is very helpful as they guide you till the very end in case of any trouble. They work 24/7, so you can contact them whenever you need to. They will get back to you as soon as possible.

Safety and Reliability

Minspy is safe and reliable to utilize. You don’t have to be worried about being caught spying on anyone as the application makes sure that your privacy remains intact in all kinds of circumstances. You can make the app work according to your ease and preference.

Read: The Best Application to Access an Android Device Remotely

Mostly other apps save data the time you draw it and use it against you in the long-run. With Minspy you can leave this worry behind and do what you like to without any issue. It doesn’t save any information and uses it against you in any way.

Monitoring Social Media Accounts

With the help of Minspy, you can keep an eye on social media accounts, including Facebook, Instagram, Twitter, Skype, WhatsApp, Snapchat, and many others. There is nothing that this application doesn’t reveal to you as everything is clear in front of you when you use Minspy.

Conclusion

Go for Minspy if you want the best quality results for all kinds of iOS. we can assure you that you will not find anything better than Minspy when it comes to monitoring someone’s phone secretly.

The app is safe for all kinds of uses and does all the work on its own. In case you're looking for a secure solution, then nothing can beat the perks of Minspy. Visit the official website of Minspy and pick your favourite subscription plan. We hope you would love using it.

Spyine: The Best Application to Access an Android Device Remotely

The easiest way to monitor an Android device is by using a phone monitoring application. However, the main challenge is to find an application that can be trusted for this task. Most of these applications are pure scams.

Today we are going to review an application that has provided its services to millions of users. The only application that has been there for a long time now.

This article will tell you everything about Spyine and how it changed the way we used to look at phone tracking applications.

Spyine

Spyine is the leading application to get remote access to an Android device. Users prefer to use this phone tracking application to don’t need to do the technical part themselves. Additionally, you can use this application without performing a root on the device.

Hence, there are no security issues with this application. You can trust this application to monitor your loved one’s activities. The best part is its encrypted server that ensures the complete protection of every account.

We recommend this application because it is equipped with some of the most popular features required for phone tracking. One of them is a keylogger. It helps you record the keystrokes of a device to help you check their messages and passwords. Hence, you can keep tracking their device, even if you stop using Spyine’s services.

Features of Spyine

Most of the Spyine’s features can be accessed with a single click. Hence, they work more as an option or a button to access the targeted device’s different applications.

Here’s what you can do with these features:

WhatsApp Monitoring: You can monitor the WhatsApp application of the targeted Android device. It includes all the conversations, contacts, and status of the application. Additionally, you can read the messages without leaving any trace of your presence there.

Location Tracking: You can track the live location of the verified device with its location tracker. Additionally, there is a SIM tracker that works when the smartphone is offline. Hence, there is always a way to track the location of that device.

Got a kid? Visit this page to track kid’s location without getting the phone’s permission.

Call Monitoring: With this feature, you can check the call records of the device. Additionally, you can check the frequent contacts to know whey they are talking to. Surprisingly, you can record the calls of that device remotely. Therefore, it is a complete solution for call monitoring.

Browsing History Monitoring: Here’s a solution that helps you track the browsing history of the smartphone. It collects the search entries from different web browsers and shows you the entries on a single screen. This way, you can track a cell phone completely.

Gallery Tracking and Monitoring: It will help you check the photos and videos stored on that device. You can scan images from different applications and keep them on your online account. Additionally, you can track their documents by extending your tracking to the file explorer.

How to Use Spyine to Access an Android Device Remotely?

Using spyine for phone tracking is not a challenging task. Here are some easy steps to help you out:

1. Start by creating an account on the website. The registration process is relatively easy and does not require much information. However, you must use a strong password to ensure the security of your account. Using a weak password can compromise your account to the attackers.
2. Subscribe to the membership of this platform. You can choose any of the options that meet your requirements. The best way to decide the membership is by considering how many smartphones you want to monitor. It is a single device, then go with the basic membership. However, you need to upgrade it to monitor multiple devices.
3. Download the mini setup from the website and install it on the device that you want to track. Let the application sync the device to the online account and wait for the process to complete. Once it is done, close the application and check if it is hidden or not.
4. The last step is to use Spyine’s features to track an Android device. Head to the dashboard of your account and use any of the features you want. When you click on a feature, it shows the relevant information from that app.

That’s it. Now you can monitor any android device without any technical knowledge. Additionally, you can keep tracking the smartphone as long as the person does not reset the device. In case someone finds out about the application, your identity will stay anonymous to them.

Why We Love This Application?

Out of all the phone monitoring applications, Spyine turned out as a complete winner. It is because this application offers affordable solutions to monitor any device you want. Additionally, it passed all the security parameters, such as encrypted data and limited access to employees.

Therefore, we trust this application more than other phone trackers. Another reason behind it is its popularity and established image. There are millions of users using this application for the last many years.

That is why you can trust it as well. If you still want to confirm whether it is effective or not, you can check its demo version on the homepage.

Final Words

Although there is no way to find the best application for phone tracking, Spyine is the only app near that position. It has everything that a person needs to track an Android device remotely. On top of that, it offers a complete solution at an affordable rate.

Hence, we can say that Spyine is the best application to access an Android device remotely. Additionally, it works with iPhone and iPad as well. Thus, you can consider using the same solution to monitor other devices as well.

Planning Your Social Media Strategy with IGTV and Its Scintillating Features

Considering that you know that IGTV is here to stay, it’s time to use it or your business. IGTV is crucial for marketers because out of every social media platform out there, only Instagram listens to its users’ navigation. IGTV, since its ceremonial launch, continues to be a very viable tool, potentially offering huge opportunities to creators and brands.

• It provides a different way of reaching people. IG builds a proliferation of videos, formatting them specifically for the tool.
• It creates more viewership and you can add more value to your content, and dig deeper with your audience.
• IG’s extra investment and a commercial boost to IGTV helps your brand in standing out. Apart from the main feed’s previews, IGTV stuff also features in the Discover section via Instagram notifications.
• The platform presents them as recommended videos on similar videos. You can also find IGTV video in the unique IGTV app or your desktop’s IGTV tab.

Market surveys prove that creating content for IGTV leads to more engagement and viewability. Users tend to stay and view IGTV longer than Facebook videos because of seamless, easy viewing, and smooth integration with IG. Alongside the platform’s push for its broader adoption, IGTV is certainly a lucrative endeavour. 

Read: Best Practices for Small Fashion Houses on Instagram that You Must Know

Some Basic Aspects

IGTV is both horizontal and vertical. Feedback from creators has propelled Instagram to maintain this flexibility. Vertical videos are beneficial for creators, who seek personal dynamics with their audience.

Landscape videos also have their strengths, primarily when you’re working on sports and dance. These things have a high motion and mostly have many people in one frame. The decision to expand IGTV to the landscape mode as well in the queue. Want to more check this Vision board.

• Video has become an imperative skill in the gamut of social media marketing, and with IGTV, marketers need to build or update their video shooting/editing acumen.
• Technically, IGTV works like YouTube and not Netflix. Even though you can upload 1-hour long videos, you can’t expect to watch your favourite television shows on it.
• Instagram is taking part in Snapchat and YouTube by attracting teen influencers. Many famous social media influencers graced the IGTV launch.

For businesses, the good news is that you don’t need to create a high-resolution and polished video for IGTV. Regarding the production quality, you could say that Instagram Stories has come of age. However, you don’t need to curate or perfect it like a typical IG post.

Boosting Your Business

IGTV’s long-form content provides more scopes to generate extra traffic and results in increasing your products and services’ visibility.

• You can get likes on Instagram fast through the proper utilization of IGTV. Studies show that online video watch-time is on the upsurge. Experts project them to surpass 240 million in the coming year.
• It implies that IGTV can help businesses expand their video marketing and social media reach. It also provides a room to effectively educate your audiences and entertain them.
• Studies show that demonstration and tutorial videos are the most viable video content types. Brands can leverage this viability with IGTV’s push for long content.

You also post guidance/explainer videos for introducing your business, launch new things, or share your brand story. In addition to boosting engagement and business conversions, IGTV also helps in community building.

• From 2 minutes of short videos, the focus is now long videos. IGTV provides the flexibility and bandwidth to create stuff that addresses the interests and challenges of your target audience.
• IGTV is extremely fruitful for your business. It’s a free app and anyone can build their channel. Your current IG personal or business account can host your IGTV channel.

Utilizing IGTV for Business

You can reach a new audience with the video content you previously published. IGTV provides the best opportunity to repurpose and reuse a popular video, infusing new life into it.

Repurposing horizontal videos that you uploaded on Facebook and YouTube or those busy live-stream sessions are a fashion. Short listicles or tips are always an ideal way to share. Many marketers are repurposing their blog posts for IGTV integration.

• For example, if you’ve horizontal videos, you need to edit them and transform them into the vertical video segment.
• Once you start IGTV video repurposing, keep a tab on your audience’s reaction.
• You can offer gripping, meaningful and productive stories about your business based on that data.
• Create exclusive content for building a niche audience. It helps in building a dedicated and quality base for your IGTV channel.
• If your regular quantum of insider content appeals to your audience, they can connect emotionally with your brand.

You can also include behind-the-scenes videos in your content. Showcase product development, designing, production, and packaging and distribution. It creates a more personal bond with your audience. Most importantly, you don’t need extra editing for these videos as people drool over authentic content.

Read: Instagram Statistics Users, Growth, Analytics Tools, and Stats

After setting up the app and optimizing your bio, you can start uploading. You can upload many videos to your IG gallery.

• Your IG followers can automatically watch these videos. Hashtags and metrics are also very important.
• You need to review and underline your IGTV insights daily to understand the performance of blogs.
• You can realign them with your main business goals. You need to remember that it’s a new platform. Give it some time.

A Few Do’s and Don’ts

Although IGTV is yet to smash the ball out of the park, it has a bright future. People have just started to tune in and digital marketers can leverage it. It’s extremely relevant for online brand building and marketing.

• IGTV is not limited to business or professional content. You can design it for anybody with a phone and for those who have some idea.
• You can do everything on a mobile device. You don’t need any software or fancy equipment to run the app.

IGTV is perfect for the main funnel marketing. Don’t reshare your YouTube stuff without making the concerned IGTV adjustments. Use the horizontal format and don’t worry about formal tones.

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion.

Guide to Finding Reliable SEO Agency in Singapore

Businesses and companies want to up their online game. Everyone wants to attain high search engine ranks and wants increased organic traffic. The ultimate objective of most companies is to increase online sales and profits. For this, they need to join hands with an expert SEO agency.

An expert and reliable SEO agency help a company to create an effective SEO strategy. Some of how an SEO agency benefits a company is:

Top 11 Benefits of SEO for Small Businesses

1. Help to generate leads
2. Help to enhance rankings
3. Create brand awareness
4. Go ahead of the competition
5. Help to generate brand credibility
6. Help to sustain a share in the market
7. Maximize the organic traffic to the website
8. Promote increased sales and conversion rates
9. Result in better website performance and user experience
10. Boost the scope of local users visiting a physical store after searching online
11. Enhance multiple aspects of the website, like speed and mobile responsiveness

However, the million-dollar question is this – which is the best and reliable SEO agency? Are you planning to join hands with the best SEO agency? If yes, then you are not alone in the search. To know more, you can check out seosingaporeservices.org.

Today, the online world is flooded with the best SEO agencies, that it is essential to know that you are joining hands with the best agency. Making this selection is a serious task. When you sign a contract with an SEO agency, it the starting of a long-term relationship. Like other successful relationships, you must depend on and trust your SEO agency.

How to Select a Reliable SEO Agency for Your Company?

You can't choose an SEO agency because it is the right name. It is necessary to conduct your research and go ahead with open eyes. Here are a few tips that can help you move in the right direction and choose the best SEO company.

1. Outline your SEO objectives

You need to check the services that every SEO agency is providing! You need to check the ones that sync in with your goals. It will help to narrow down your search and choose the SEO agencies catering to your requirements. You should also find out the areas in your online presence that needs attention. You can start with an online marketing competitive analysis. Do you want to tweak your SEO tactics or need a completely new website? For instance, if a company decides that it requires a new website, they must know how it can get done. One of the best choices is WordPress. However, before opting for a WordPress theme, you need to opt-in for the following aspects:

1. SEO friendliness
2. Loading speed
3. Availability of updates
4. Theme compatibility with devices
5. Easy customization
6. Plug-in integrations
7. Browser performance

However, merely designing a website isn’t sufficient to ensure your brand earns profits. You will need extra help from an SEO agency. Hence, you need to choose a theme that will help to facilitate all your efforts.

2. Gather the Essential Data

Is it possible for a company to back its claims with facts? For that, you require unbiased opinions about the SEO company. You need to look into several available data as customer testimonials, case studies, and online reviews. You need to read all these data and consider the recent ones. It is one of the essential indicators of whether an SEO agency is on par with the SEO trends.

You can start searching for the SEO agency on Yelp and Google. Since most industry has distinctive modules and varied customer expectations, you need to do thorough research. A reliable SEO agency will be willing to provide you with all the details you need. That way, it will earn more customer trust.

3. Recognize the Techniques They Use

It is essential to know how efficient an SEO agency is! You can ask to check the leading SEO performance indicators. Even if they might not offer you all the details because of customer confidentiality clauses, they still can provide you with data that will highlight how good they are at their job. After all, the professional SEO firms usually track and evaluate the campaign outcome. It enables them to refine the strategies till the best results get obtained. The best SEO metrics that you need to follow are:

1. Organic traffic
2. Rankings
3. Sales and leads
4. Keyword rankings
5. Bounce rate
6. Backlinks
7. Organic click-through rate
8. Average page loading time
9. Pages per session

These are some metrics that will help you to assess the proficiency of the SEO agency.

4. It Would Help If You Visited the SEO Agency

Even though it seems counter-intuitive to visit an SEO agency during this pandemic time, it is worth your effort and time, maintaining proper sanitation protocols.

As reiterated before, your association with an SEO agency is a long-term relationship! Hence, you must get to know the agency better before you get involved. It is one thing to talk to a potential company over the phone. However, it is entirely different to meet a team face-to-face and get to know them better. That way, you will get to see the SEO professionals personally and feel more involved and engaged.

When you visit the SEO agency, you have a chance to connect with the entire team. It will allow you both to understand and relate to one another right from the start. Members must be on the same page when it comes to SEO strategy to save resources and time. When you have a face-to-face meeting, the agency might as well walk you through some of their tactics. It will help to bring their creativity and passion to the table. Additionally, it will highlight their attitude towards your business and reveal the professionalism they follow. You will get to know the SEO company better this way.

Every business and company must have a clear understanding of an SEO agency before joining hands with them. The tactics mentioned above are a few essential tips that will help you choose the best and most reliable SEO agency.