SMS Marketing Guide for Startup Owners | Rules & Results

SMS Marketing full for is "Short Message Service" Marketing. The digital marketing world has evolved dramatically during the last decade or so. These SMS Marketing Guide for Startup Owners and new Startup. Today businesses and startups have easy and multiple ways of reaching potential customers.

However, some ways are more effective as compared to others in accessing your target audience. Nowadays, mobile marketing is regarded as one of the most effective and competent forms of brand promotion and advertising.

Novel and innovative ways help you to engage and entice your potential customers by Short Message Service. Initially, many startup owners try avoiding the use of SMS marketing strategies because they assume that text messaging could leave their target audience irritated and annoyed.

In the United States of America, existing SMS marketing rules and regulations are very stringent. So most of the Startup owners are worried. They wish to steer clear of any legal issues.

However, by not including a robust SMS marketing strategy in your overall brand promotion and marketing strategy, you are simply losing golden opportunities to earn more money simply because SMS messages are having an assured 99 per cent open rate.

Some SMS Marketing Rules Every Startup Owner Must Know

The startup owners must realize the fabulous results received once you start texting customers and get into the habit of incorporating a robust SMS marketing plan in your overall brand promotion and marketing strategy.

As you know startups are afraid of paying too much attention to text marketing since they do not wish to flout any texting rules or regulations.

4 Rules to SMS Marketing Guide for Startup Owners

However, startup owners must realize that SMS marketing rules are pretty stringent but if you consciously pay attention to adhering to all those TCPA regulations, there are no chances of you falling into any trouble whatsoever.

According to https://www.forbes.com, you simply need to follow just one major rule and that is, you are free to send commercial text messages only to those people who have authorized you to send them messages whenever you want.

SMS Marketing Guide for Startup Owners: Table of Content

  • Never Overshoot Beyond 160 Characters
  • Timing is the Main Factor for Your Success
  • The CTA Must Be a Mobile Number or a Web Address 
  • Consider Advertising Your Shortcode
  • Is SMS Marketing Worth the Effort? Explore the Results 
  • Conclusion

You must develop a contact list or a list of subscribers or people who have approved your request to send them text messages about product launches, product details, offers, deals, promo codes, or major discounts, etc.

We have seen that some very good organizations in the United States did not follow the existing rule. Moreover, we have heard the flop stories of several entrepreneurs who had to shut down their business in the first year itself as they had ignored this important text marketing rule.

You need to remember that just because somebody shared his mobile number with you; it does not authorize you to start shooting commercial text messages to the person concerned.

This SMS Marketing Guide for Startup Owners is based on a case study, this will help you to grow your startup just follow these rules.  

Rule 1: Never Overshoot Beyond 160 Characters

This is the first rule of SMS Marketing Guide that never overshoots beyond 160 Characters. 160 seem to be a crucial number in the SMS marketing landscape. It could help in literally redefining the SMS language. Actually, SMS full form is "Short Message Service".

We know that mobile networks would be segmenting your SMS into numerous pieces of 160. So it is best not to exceed this limit or your promotional message could be sliced down the middle. Moreover, long texts are not acceptable by some networks and there could be inconsistent slicing. 

It is, therefore, best to stick to 160 characters as that is the safest rule to follow. Hire the services of a reliable SMS text messaging API that could assist you in sending an SMS with confidence.

Rule 2: Timing is the Main Factor for Your Success

Timing is of utmost importance while chalking out an effective SMS marketing plan. The timing seems to be all-important and it could make or break your SMS marketing plan.

You know that SMS marketing is certainly going to experience an assured open rate of 99 per cent so almost every message that is received by the customer would surely be opened.

Most of the SMSs are opened within just a few minutes of their arrival. Timing must be right. No point in sending them an enticing offer to purchase something when they are not inclined to buy something.

Read: How these 11 Digital Marketing Tips helps to Maximize Your Agency Profit

As a marketer, you need to reach your targeted audience while they are freezing a purchasing decision. This is primarily the reason why restaurants are in the habit of sending interesting offers twice or thrice daily when people, in general, are considering what to eat or buy at a precise time.

You must do your homework well, find out when your potential customers are more inclined to make a buying decision.

Rule 3: The CTA Must Be a Mobile Number or a Web Address

The CTA or the Call-to-Action must be incorporated into your marketing message. Hence, SMS marketing must also, pay attention to incorporating a CTA into the marketing content.

Very few options here You have to access. Do not have any buttons or anchor links. You have to rely on the specific words that you are using in your text message.

A general description of a product would be of use provided the customer is directly sent to that product present on your website. Hence, it is important to include a shortened URL or maybe only your number.

Rule 4: Consider Advertising Your Shortcode- SMS Marketing Guide

SMS marketing must be incorporated into every other marketing plan you are implementing. The success of your plan depends primarily on the maximum number of people you could reach and connect.

You must promote your SMS shortcode across all other marketing and promotional channels. Your SMS shortcode must necessarily figure in your social media campaigns, email campaigns and on all physical marketing materials used by you.

Your SMS shortcode is supposed to be the hallmark of your startup marketing success. This is the 4th rule of SMS Marketing Guide for Startup must follow.

Is SMS Marketing Worth the Effort? Explore the Results

It is quite easy to assume that SMS would be going out of vogue with the introduction of web-based messengers. However, there are no such indications yet.

Marketers are utilizing online messaging systems that come for free but that does not imply that they are not sending or receiving SMS messages.

  • SMS marketing is great for expanding the potential reach of your brand. It results in an extended reach.
  • Generating a phenomenal reach by engaging consumers via text messages. This would be generating leads. Almost 98% of SMSes are opened and over 90% are almost always read within the only 3 minutes.
  • Ensures higher response rates. While email and conventional print response rates are going down, we have been witnessing that SMS marketing is surely flying high.
  • Assures increased customer retention, as well as, repeat sales.
  • SMS marketing involves swift action and the entire process could be effectively automated.
  • Leads to a boost in brand loyalty.

Conclusion- SMS Marketing Guide

SMS marketing must be incorporated into your overall marketing mix. If implemented effectively, your SMS marketing campaign could dramatically fortify your strength as a brand.

Also Read: 7 Solid Tips for Outstanding Graphic Design Marketing

SMS marketing assists you in reaching and engaging more customers, tracking down increased leads and consolidating your marketing endeavours for generating greater returns.

Startup or Business Related
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Custom Software Developer Should Improve 5 Soft Skills in 2019

Here is the list of 5 Soft Skills for Custom Software Developer Should follow. Excepting knowledge of technology, employers evaluate the so-called soft skills - the personal skills of people. These are certain character traits, like the ability to communicate and work in a team. Soft skills - interpersonal, personal or flexible, soft skills.

They are unspecialized and do not relate to a specific role or position, but to your entire experience and form a different level of success in the work environment. Examples: Adaptability, Decision-Making, Leadership, Critical Thinking, Self-Confidence, Creativity, Organization, Problem-Solving, Teamwork, etc. 

Custom Software Developer Soft Skills

Soft skills also help to interact in developers’ teams, so it is important to obtain those for a relevant experience of a developer and interacting with people.

Hard skills are technical skills of a developer directly related to professional qualifications. For example programming languages, risk management, data transfer protocols, knowledge of analysis systems, network design principles, security standards, virtualization systems, and foreign language proficiency.

Custom Software Developer Soft Skills- Table of Content

  • List of soft skills for Custom Software Developer follows
    • Sociability
    • Oral skills
    • Constructive Negotiations
    • The Ability to Convey Your Thoughts
    • Team Play 
  • Importance of Soft Skills
  • Top 5 soft Skills for a Developer Should be Obtained
  • Bottom Line

List of soft skills for Custom Software Developer follows

Here is the list of 5 soft skills that must be followed by every Custom Software Developer.
  • Sociability
  • Oral skills
  • Constructive Negotiations
  • The Ability to Convey Your Thoughts
  • Team Play

If hard skills depend on professional qualification, so what soft skills specifically does custom software developer need?.

Importance of Soft Skills

When a company hires a developer, HR-specialists not only reflect on ways of how to hire a developer with necessary hard skills but expect to find a good communicator.

The tendency to turn all the introverts into extraverts (at least while they work) is growing every year in the IT field. For example, a custom software developer needs to be open-minded, communicative as for successful fulfilment of a given task he should be in constant touch with a hiring company.

You can find additional info about the work of the specialist if you are interested in developing your own software.

LinkedIn conducted research in the field of emerging jobs and mentioned some skill gap (rare skills) for IT-specialists in 2018. There are found some lacking skills: oral communication, leadership and time management.

Top 5 Skills for a Custom Software Developer Should be Obtained


The first thing that distinguishes specialists with advanced software skills is the ability to declare about himself or herself. You may be an excellent professional, but if nobody knows about it, you risk receiving less interesting tasks and material bonuses than your less experienced, but bolder colleagues.

Read: How Will Quality Management Software Transform Your Business?

People with advanced software skills moves faster along the career ladder. It is important to be able to present themselves. A person can have a huge potential, excellent abilities for a certain type of work, but they cannot be considered if the qualities are carefully hiding.

As a result, people change jobs, or even the general direction of activity. To show yourself, take responsibility, solve a problem that no one wants to take on. This is the first skill that every Tradition Software Developer must follow.

Oral Skills

For a senior specialist, public speaking skills are important. For example, for internal meetings or product presentations to customers. Rhetoric is one of the skills that can be developed to a certain measure, even without being an orator.

However, to deliver a speech, it is not enough to learn only one theory - practice is necessary. Various communications training will be helpful. In order to speak beautifully, it is not enough to read a book.

It is important to feel your weaknesses, to understand the problem, to work on mistakes and to get rid of parasitic words. The level of a developer salary by country may be different, but demand for the nice, open-minded person is the same everywhere.

Constructive Negotiations

The higher your position, the more people you have to communicate. Negotiations with the team, customer, stakeholders - this is an additional level of responsibility and the necessary skill for a senior-level specialist or higher.

Learn how to persuade the collocutor, and not to impose your opinion on him or her. Put questions and listen to carefully. It is also important to keep in mind the cultural differences between residents of different countries.

The Ability to Convey Your Thoughts

One of the pledges of competent work on the project is the ability to clearly convey the necessary information to the team, work colleagues and clients. Unfortunately, all people are different and sometimes we perceive the same things differently from the way you modelled yourself.

If you assign tasks to other specialists, it is important to be able to formulate and structure information, and also make sure that the person understands you the way you want it to be done.

In addition to information directly, it is important to choose the right tone of communication, intonation, level of formality.

Team Play

It is important for a senior or leading developer to be able to focus not only on the personal result but on the team's effectiveness. This may be manifested in the correct distribution of tasks between the team, assistance of colleagues.

It is important to properly adhere to the balance in the work with colleagues. It’s easy to make all the decisions on a project and dictate your own rules. Team Play is the most important soft skills that a custom software developer should follow nowadays to be successful.

Much more difficult to create such an atmosphere on a project when every team member is confident in his or her abilities. To achieve this, show confidence in your colleagues, but naturally, keep your eye on the ball to be able to intervene in a proper time.

Soft skills are a construction, pyramid. Its foundation is the basic skills that any developer should possess. With the advancement of a specialist in a position, the pyramid of the skills grows.

Also Read: How to Hire a Drupal Developer- Step by Step Guide

Except for basic skills, the senior developer should possess the necessary soft skills. The skill base for a team leader is the sum of the skills of a developer and a senior developer.

Bottom Line

Soft skills are non-professional skills that are not related to the job duties of a person. In the IT field, these are knowledge and skills that are not related to development or testing but are necessary for successful teamwork.

Must Read: Top 10 Very Useful Java Code Snippets for Java Developers

Today, the vast majority of programs are created in teams. To make a successful and profitable product on your own is almost impossible. It is very difficult to be a team player without interpersonal skills(ability to ask questions, listen and hear each other, to express your opinion with arguments). To be in demand in the future, you need to start developing soft skills now.
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Libra Cryptocurrency by Facebook | Facebook Currency | Infographic

In this article, we are going to discuss the Libra Cryptocurrency introduced by Facebook. Technology has brought many changes in the world and also in our day to day life, the world has become a smaller place as people are provided with several platforms where they can send texts, pictures and everything they want but not money. From many years transferring money has been a cause of worry.

Libra Cryptocurrency- Table of Content

  • Libra Mission
  • Who Introduced Libra CryptoCurrency(Blockchain Digital Currency)
  • List of Top 10 Most Popular CryptoCurrency
  • Libra Reserve
  • The Libra Blockchain Centralized or Decentralized
  • The Libra Association
  • Facebook Digital Currency Libra infographic
  • Libra Blockchain
To make money transfer as easy as sending texts and pictures, popular social media giant Facebook came up with the idea of making money global, secure, stable by creating a platform where everyone can get access to the equal financial opportunities laid a path for the creation of Libra.

Libra Mission

The main motive behind launching Libra was to introduce a currency which has the capability to bring everyone under the same roof and to empower millions of unbanked people.
31% of the total population doesn’t even have a bank account, the remaining people who have access costs are high. it nearly costs 7% to send money globally.

85% of the world transactions take happens in the form of cash, it becomes difficult to store cash but it can be moved easily. US retail businesses face $40 billion in losses annually due to the theft of cash.

For poor and unbanked costs are even higher, they pay $4 higher fees a month for cash access.
At this point making digital financial services accessible so everyone can have a big impact.
It adds $3.7 trillion for the development of the economy and creates 95 million job opportunities.
It improves people’s earning potential by 20% and reduces extreme poverty by 22%.

Who Introduced Libra CryptoCurrency(Blockchain Digital Currency)

Facebook Introduced Libra CryptoCurrency, Facebook is the American social media company. Libra is a Cryptocurrency or blockchain digital currency, like other CryptoCurrency Ie. Bitcoin, Litecoin(LTC), and Ethereum(ETH).

The project, currency and transactions area unit to be managed and cryptographically entrusted to the Libra Association, a membership organization based by Facebook's subsidiary Calibra and twenty-seven others across Technology, Payment, Tele-Communication, Online Marketplace, Capital and Nonprofits.

List of Top 10 Most Popular CryptoCurrency

  • Bitcoin
  • Litecoin(LTC)
  • Ethereum(ETH)
  • Zcash(ZEC)
  • Dash(DASH)
  • Ripple(XRP)
  • Monero(XMR)
  • Bitcoin Cash(BCH)
  • NEO(NEO)
  • Cardano(ADA)
  • EOS(EOS)- Newest one released in June 2018

The Libra Blockchain Centralized or Decentralized

Most of the cryptocurrencies in the market don’t have any stable assets to back them. Listening to the speculations and investments as a primary use case, people bought these coins hoping their value might increase when wanting to resale.

To grab everyone’s attention, Libra is developed to be a currency even common people will know the value of Libra today and how much it’s going to be in the future.

The purchase of Libra for fiat and transfer of fiat to reserve should be equal to generate a new Libra. This results in the growth of reserve according to the user’s demand to increase Libra.

The Libra Blockchain

The Libra Blockchain is a decentralized, programmable database delineated to back a more stable cryptocurrency that will have the potential to serve as a well-organized the channel of exchange for billions of people all around the world.

There is a Libra protocol to contrivance the Libra Blockchain and focuses to build a financial infrastructure that encourages innovation, nether hurdles to entry, and improves access to financial services.

To ratify the Libra protocol, the Libra core is implemented anticipating global integration to improve this new ecosystem. This protocol allows a set of models - named as validators- from several authorities

to mutually preserve a database of programmable means. These means are possessed by various user accounts verified by public-key cryptography and adhere to custom rules quoted by the builders of these means.

The Libra Association

Libra is an independent association, it is a non-profit organization going forward with a mission to emancipate billions of people across the globe by providing them with a global currency and financial infrastructure.

The validator nodes in the Libra network helps in building the association. Primarily, these are international corporations, social impact partners, and academic institutions.

In due course, the association will give access to any institution that controls validatory nodes and has enough stakes in Libra.

The role of the association is to synchronize the validator nodes, attempts to evolve and secure the network and to promote their combined insight of financial inclusion.

To find more information about Libra, please go through the following infographic developed by Karthik at Mrbtc.org. Don’t forget to share your valuable thoughts on our infographic.

Facebook Digital CryptoCurrency Libra Infographic

Libra Facebook Cryptocurrency | Infographic

Libra Blockchain

It is an assigned system that controls both ownership of Libra and the transfer of Libra from one user to another. It is an important thing that all the users of Libra should acknowledge the consistent view of the system.

Otherwise, a spiteful actor might claim he was paid when he didn’t even send funds. This is called “double spending attack”.

Blockchain helps in preventing these type of attacks using LibraBFT, an adaptation of HotStuff Byzantine Fault-Tolerant agreement protocol. Decades of research went

into building LibraBFT, the research was mainly on the behaviour of the computer when they work together despite few computers have faults in their functioning.

The ability to tolerate the faults and disruptive behaviour in minority of number is referred to as Byzantine.

Also Read:
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Native and Cross-Platform App Development | Differences | Pros & Cons

Let's talk about the difference between native and cross-platform app development and their pros & cons. Discussing differences between anything will be like a Tom and Jerry fight. We are in a world where automation of things is easily available in the form of mobile apps.

Due to the advantage of portability, accessibility, adaptation of any technology makes the mobile as a lifeline for everyone. Applications are defined as downloadable and installable software or program and divided into native, cross-platform, and web apps.

Native and Cross-Platform App- Table of Content

  • Native Apps
  • What Are the Mobile Platforms?
  • Example
  • Cross-Platform Apps
  • Examples
  • Comparison Table Features Native and Cross-Platform
  • Final Words

However, several apps are developed using either native or cross-platform which we are now going to distinguish.

Before going to the difference between native and cross-platform apps, let us know the brief insights into these two types of apps.

Differences between Native and Cross-Platform App Development

Native Apps:

As the name implies, native apps are built on native operating systems of mobile platforms. The Native applications use a single code that can run only on the targeted platforms either on Android or iOS. If you want to use it on another mobile platform, it requires a different code.

Let us dive deep.

What are Mobile Platforms?

We all know mobile platform represents operating systems (OS) such as Android, iOS, Windows, and Blackberry.

For example:

1. Consider the Apple mobile platform which has its native OS like iOS. To develop an app on this platform, mobile app developers require the knowledge of programming languages such as Objective-C and Swift. It has an integrated development environment (IDE) on which the applications are built with a tool called XCode.

2. Consider the Android platform- the developer needs to write the code using Java programming language. The tools required to design an application are Eclipse and Android Studio.

For windows phone- C#, VB.NET, XAML

For Blackberry- C++

Likewise, every platform has its OS(Operating Systems) and the environment with different features.

If one app is built on Android, it works and is accessible only for the android mobile users. Users of iPhones, windows or blackberry phones cannot access this app. That is the reason these are called Native apps which are built on a particular targeted platform.

The code will be written purely on a single platform. Though building native apps are very expensive, it has the advantage of high performance and enhanced user experience.

If you want to access the app on other than android phone say, on iOS platform, you need to rewrite the code since the android app is developed using Java/Kotlin whereas Objective-C or Swift are used to write on iOS.

Since the coding for both platforms is different, it needs extra developers who are adept at iOS platform coding (Objective-C or Swift). It is again a big process and needs extra energy, time, and money.


Twitter, Google maps, LinkedIn, Facebook.

  • More Reliable
  • Extraordinary performance
  • Good speed
  • Enhanced UI/UX 
  • Intuitive and interactive
  • Greater visibility over SERP
  • Better ROI
  • Good Ranking in App Store or Google Play
  • Can have access to built-in features of the mobile platform
  • More security to user’s data
  • Allows access to the hardware of the Mobile such as camera and memory.

  • Need to write different codes according to different platforms
  • Developing time is more
  • Expensive
  • Needs different code developers
  • No chance to reach other platform users
  • Revenue will come only on a single platform.
  • Difficult to maintain since the strategy for each platform will be different
  • Need to redesign, redevelop, recruit extra developers.

Cross-Platform Apps

It refers to building the same app that can be adaptable for all mobile platforms. These apps can be accessible/compatible with multiple software environments with a single code database.

Creating applications on different OS needs intermediate languages such as JavaScript. The IDE tools which are used in building these apps are Xamarian, Corona SDK, PhoneGap, etc.

And the same code is reusable by modifying 20% of the code. Thus, it lessens the burden, expenses, and time to develop. Besides, a wider reach of the audience is an add-on.

Cross-Platform App Development is required if your app is solely related to content awareness or distribution and it will be good to opt for this type of platform.


Ridesharing apps such as Uberpool and Ola share, Facebook Ads Manager, MixRadio, etc.

  • Time-saver 
  • Lessens expenses
  • Runs on all platforms
  • Needs single code and single technology
  • Global reach
  • Better ROI
  • Minimum of 80% of code can be reused.
  • UI is faster than the native app

  • Medium performance
  • Complexity in software testing
  • Poor UX

You can tie-up with the Hybrid App development company which is adept at designing an application on any type of platform.

Hybrid Vs Cross-Platform App Development Differences

Let us conclude all the differences between a native application and cross-platform application in a simple tabular form as shown here.

Comparison Table Features Native and Cross-Platform

Native app
Running Platform
Targeted (single) platform- iOS/Android
On all platforms-iOS and Android
Code and Technology required
Multiple codes and technologies
Single code and single technology
The time required for the development
Needs more time
Needs less time
Development Cost
Expensive(double to the cross-platform apps)
Targeted people
Global reach
Loading speed
Slower than the native app
The software can be upgraded to the latest versions without affecting the app features
Difficult to upgrade versions.

Final words:

In a nutshell, choosing the best one after knowing the difference between native and cross-platform app development solely depends on your business requirements, the targeted audience, budget, features.

It is a misconception that you need a native app for greater performance and saving time and cost is your priority, go for cross-platform.

Also Read: 

We can’t decide what is the best way native or cross-platform instead decide which is best for your business goal since both have their own myriad of benefits.
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How Can I Effectively Run Python Scripts on Mac Os X in 5 Simple Steps?

Follow 5 simple steps to Run Python Scripts on Mac OSX. Python on a Macintosh with Mac OS X is in norm very comparable to Python on various Unix platform, however, several supplementary traits like Package Manager and IDE are worthwhile pointing out.

5 Simples Steps to Run Python Scripts on Mac- Table of Content

  1. Download and Installation of Mac Python
    1. Running Python Script 
    2. Run Scripts with a GUI
    3. Configuration
  2. The IDE- Second Step to Run Python Scripts on Mac
    1. Installing Additional Packages of Python
    2. Mac GUI Programming
    3. Distributing Python Applications on the Mac
    4. Additional Resources
Modules that are specific to the mac are well documented in https://docs.python.org/2/library/mac.html#mac-specific-services.

If you are familiar with Python Programming on UNIX platform or Windows then you need to understand that what you will experience in Mac OS 9 or its predecessors may vary with sharp contrasts. An elaborate discussion is beyond the scope of this writing.

Download and installation of Mac Python- Run Python Scripts on Mac

Apple INC has been generous. Hence, this latest rendition of the Mac operating system i.e. Mac OS X 10.8 comes with an ad hoc installation of Python 2.7. Nevertheless, you always have the option of installing the latest release of Python from the Python website (https://www.python.org).

A current "Universal Binary" Python compilation is available there, running natively on the new Intel and PPC CPUs inherited from the Mac.

First Step to Run Python Scripts on Mac OSx

What you get after installation is a series of things

A MacPython 2.7 folder in your Applications folder. Here you will find IDLE, it is the official development environment as an integral part of the Python distributions; Python Launcher, which handles Python clicks by double-clicking the Finder; and the tool called build applet, which gives the provision of packaging Python scripts in the form of stand-alone applications on your system.

The framework /Library/Frameworks/Python.framework, including libraries and the executable file of Python. The installer is responsible for adding the location into the shell path.

If you ever need to uninstall Python from the Mac OS make sure you permanently delete the following three things. A symbolic link to the executable file of Python placed in /usr/local/bin /.

The Python compilation provided by Apple has a copy of installation /usr/bin/python, and /System/Library/Frameworks/Python. framework respectively. Always remember that Apple controls these. Moreover, Apple and other third-party software may use it.

Hence, be careful not to terminate or manipulate them. Suppose you need to install the latest configuration of Python your Mac. To accomplish this task it is a mandate to have an installation of two functional units independent of each other. Hence, it is imperative to ensure that your purpose is complementary with the routes and uses.

IDLE features a menu for help that will be granting you the provision of accessing Python documentation. If you have never programmed in Python before the introduction given in the tutorial is a good starting point.

If you have familiarity with working on Python in different UNIX platforms, then you need to go through the section that highlights executing script of Python from the.UNIX Shell

1.1. Running Python Script

The best possible way to run Python on Mac OS X is by making use of the integrated environment of development called IDLE, see the IDE section for using the Help menu while you are running the IDE.

If you are desirous of running the Python script from the command line of the Terminal Window or through the Finder, first for creating a script you need a text editor. When it comes to command-line editors Mac OS x has plenty of them in its offering.

Vim and Emacs are two of these, which are quite similar to command-line editors given in UNIX. Other popular editors are BBEdit, Gvim, Aquamacs, TextMate, and TextWrangler.

To run your script from the Terminal window, you must ensure that /usr/local/bin is in your shell search path.

There are two options if you wish to execute your script from the finder:

You can use the PythonLauncher and its drag and drop

Do not forget to select the default application. Choose Python Launcher for the purpose for opening the script (or different .py script) from the search engine information window.

You need to start it with a double click. When it comes to executing a script there are several preferences provided in the PythonLauncher. By default, you can use the drag and drop option, or customize the preferences menu and inflict the changes globally. 

Second Step to Run Python Scripts on Mac OS

1.2. Run Scripts with a GUI

With previous versions of Python, there is a peculiarity of Mac OS X that you should keep in mind: programs communicating with the window manager called Aqua (in other words, anything that has a GUI) must have a special way to run.

Instead of using python for running the script, you can use python. You have the option of using python or python with Python 2.7

1.3. Configuration

Python in OS X complements the UNIX environment variables, like the PYTHONPATH. The Finder holds the configuration setting of these variables. Remember that the settings are not standardized. The Finder is incapable of reading its .cshrc or .profile when its start-up.

Hence, you need to create a ~/.MacOSX/environment.plist file. See the technical document Apple QA1067 for more details.

The IDE- Second Step to Run Python Scripts on Mac

The development environment of MacPython is the standard IDLE. You can find a comprehensive induction in the use of IDLE at https://hkn.eecs.berkeley.edu/~dyoo/python/idle_intro/index.html.

2.1. Installing Additional Packages of Python

To install additional python packages there are two ways
You have the option of using the standard distribution mode (python setup.py install).

You can install different packages through the extension of the setup tool or the pip wrapping, check https://pip.pypa.io/.

2.2. Mac GUI programming

You have different options for creating GUI applications in a Mac OS X through Python.

PyObjC serves as a link between Python link and Apple's Objective-C framework called Cocoa, which serves as the foundation for contemporary Mac development. You can get all the necessary information on PyObjC at https://pythonhosted.org/pyobjc/.

Tkinter is the standard toolkit of Python GUI, which is based on the Tk toolkit cross-platform (https://www.tcl.tk). Apple includes an Aqua-native version of Tk, and Apple can download and install it from https://www.activestate.com; you can develop it from the source.

wxPython is a GUI toolkit which is compatible on cross-platform running natively on Mac OS X. Packages and documentation are available at http://www.wxpython.org.

Read: Executive Summary of Python Language

PyQt is a well-known cross-platform compatible GUI based toolkit running natively on Mac OS X. Get more information at https://riverbankcomputing.com/software/pyqt/intro.

2.3. Distributing Python Applications on the Mac

If you wish to run Python scripts in the form of standard Mac application then you can use the Build Applet tool featured in the folder MacPython 2.7. However, it has a limitation. You cannot use it to distribute a Python application to different users.

On Mac is py2app is the standard tool to implement independent Python applications. You can find more information about the installation and use of py2app at http://undefined.org/python/#py2app.

2.4 Additional Resources

It is possible for Python developers to try their hands on the MacPython mailing list, which is a kind of support tool and to know more about Python Read Python Strings.
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NodeJS Development Tips and Best Practices | Learn Node.JS

These days, you all have a number of alternatives to pick for developing networking and server-side applications. read more to learn Nodejs development tips. Among the top options, you will utilize for developing the networking applications, node.JS is a very trustworthy platform.
In addition, you need to know that node.JS is an open-source platform that helps to develop better and high-quality applications.

nodejs development tips practice

Firstly, you need to know that the programs of node.JS will be written in JavaScript. With OS X, Linux, as well as Microsoft Windows, node JS applications can run.

First of all, you need to introduce yourself to the basics of node JS. It is a JavaScript runtime assembled on Chrome's V8 JavaScript engine.

Some special features like event-driven, non-blocking input-output model make node JS a very better and efficient app development platform.

If you want to develop networking and server-side applications, on node JS is going to be the best option to choose without any kind of doubt.

Yes, you find a good Nodejs development company which will meet your needs and desires.

NodeJS Development Tips- Table of Content

  • Node.js Development 
  • Tips for Node.js Development
  • Know-How Things Will Function 
  • Stick to a Unique Pattern 
  • Make the Codes Manageable 
  • Make Better Use of Asynchronous Methods 
  • Search Existing Solutions 
  • Locate Errors
  • The Best Practices for Node.js Development 
  • Utilize Functional Inheritances 
  • Handle Mistakes 
  • Go with Granular Modules 
  • NPM Is Good

Node.js Development

According to the industry experts and professionals, not there is a very professional way to develop networking apps.

Node JS provides you with higher scalability as well as the guarantee of higher performance in the development.

Obviously, node.js is a very easy thing to learn and you can have the advantage of caching with the help of this platform.

If you are looking to get higher scalability in order to create a networking application, you will always have to go with the node JS development.

Similarly, you will get the warranty of higher performance in the applications which are developed with the node JS.

As mentioned earlier, which platform will provide you with the caching advantage.

Tips for Nodejs Development

Before you get in touch with a web development company right now, it is important for you to have some basic information about the tips that you can follow to make the most out of node JS development.

Once you become familiar with some decisive tips to develop not, they are so, it might become easy for you to understand the rest of the concept easily.

When you are ready to make the most out of node JS development, let’s take a quick look at the tips that may work in your favour for node JS development.

Know-How Things Will Function in Node.JS

First of all, you will have to try to know no how the things will function in the node JS development.

As soon as you know how the things you are going to function in the development. You will reduce unpredictable problems without having any second thought.

This is the first tip that you need to follow while using node JS development.

Stick to a Unique Pattern

Moreover, one should always try to find out a unique pattern for the node JS development as it becomes very critical to choose very innovative and particular patterns.

If you don’t want to see some problems while creating applications with node JS, this is a very important thing to consider. You can also call out a good Nodejs development company here.

Make the Codes Manageable

In the entire procedure of developing applications with Node JS, you better need to ensure that you will use the codes which are highly manageable.

In easy words, you will have to make because manageable in a very short amount of time to reduce the problems as well as issues.

This can become yet another smart and strategic way to utilize Node.js development efficiently.

Make Better use of Asynchronous Methods

In order to make the most out of your effort and time with the node JS development, you should always try to make better use of the asynchronous methods.

According to the experts and professionals of the same industry, it is always beneficial to utilize their asynchronous methods while using the node JS development.

This can be yet another smart and brilliant idea that you may need to know about a good web development company which offers node JS development services.

Search Existing Solutions

Following up, you should always look around for the existing solutions that you can find for the present problems. this tip helps a lot in nodejs development

Read: React Native- A Popular Framework for Building Native Apps

In an easy word, you will have to search around for existing solutions that may provide better help and support to utilize the node JS development platform.

Locate errors

In the same case, you will have to try locating the errors occurred during the development procedure of the applications. This is the most important point for NodeJS Development.

If you are using node.js development it is very much important for you to locate the errors as soon as you can.

Once you will work on the mentioned tips and suggestions, it is very simple and uncomplicated for you to have the benefits with node JS development.

The Best Practices for Node.js Development

After becoming fully familiar with best tips of node JS development now, this is the best time for you to check out some practices which can help you to make the most out of node JS development.

Before you make a call to the best Nodejs development company, let’s take a glance at the best practices for nodeJS development tips.

Before you make a call to the best Nodejs development company, let’s take a glance at the best practices for node JS development.

Utilize Functional Inheritances

One should always try to make better use of the functional inheritances because the functional inheritance can provide some sort of help during the node.js development.

Handle mistakes

Handle mistakes is the topmost Nodejs development tips for best practice, One should always have a better ability is and capability is to deal with the mistakes. When you are looking to develop applications with the help of the node JS platform.

This is yet another incredible practice that you can utilize to make the most out of your time with not their development.

Go with Granular Modules

Your search for a very good and reliable web development company can take you to some other similar platforms from where you will collect information about the node JS development. You can go with granular modulus as well.

NPM is good

In the node JS development with the procedure, NPM is still a very good option to pick.

Maybe, you have collected better information about node JS development tips and with the best practices.

Also Read: 

Author – Bio

Shahid Mansuri Guest Author @programmingwithbasics.com

Shahid Mansuri Co-founder Peerbits, one of the leading Top mobile application development company the USA, in 2011. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with a leaned concentration on entrepreneurship and business.
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Big Data Vs Data Science Vs Data Analytics | Comparison

We are going to discuss the Comparison Between Big Data Vs Data Science Vs Data Analytics. Similar as these terms may seem to you phonetically, there is a lot of difference between data science, big data and data analytics.

If you do not know the differences you will not be able to use any of these properly. You will not excel if you want to take up analytics as your career or use these analytics for your business purpose.

Comparison Between Big Data Vs Data Science Vs Data Analytics- Table of Content

  • Big Data Definition
  • Data Science Definition
  • Data Analytics Definition
  • Big Data Vs Data Science Vs Data Analytics Infographic
  • Applications of each field
  • Big Data Financial Services
  • Big Data Uses
  • Big Data in Tele-Communications
  • Big Data in Retail Businesses
  • Data Science Uses
  • Data Analysis Uses
  • Big Data Vs Data Science Vs Data Analytics | Comparison Table

Big Data Definition

Big Data, on the other hand, refers to enormous volumes of data that you cannot analyze or process effectively with the help of the traditional applications that are available on the market.

Big Data starts its work with the raw data that is not aggregated both unstructured and structured. The Big Data analysis helps the modern business to make better decisions and formulate more strategic business moves on a day to day basis.

Data Science Definition

In simple terms ‘Data Science’ is the umbrella of different techniques that deals with a large volume of structured and unstructured data. This is an aspect that involves everything of data utilization including data preparation cleansing, and analysis.

This is actually a science that is a combination of stats, math, programming, capturing data, and problem-solving in a more ingenious way. Now we get the basic idea about the Big Data Vs Data Science

This will give you the ability to look into things differently and align the data in the best possible way to extract valuable insights and information from them.

Data Analytics Definition

Data Analytics is another segment of the raw data examination process. This is again a science that primarily involves drawing conclusions about the information received from the collection of data.

Data Analytics typically involves the application of a specific mechanical or algorithmic process that is extremely useful to derive better insights. This system will help you to find meaningful correlations between a large number of data sets.

Data analytics is used in a large number of industries that allows them to make better business decisions as well as validate or disprove any existing models or theories. This is the main difference between Big Data Vs Data Analytics.

However, the main focus of Data Analytics lies in the inference which means deriving conclusions from the data insights that are exclusively based on what the examiner already knows.

The primary objective of all three is however on data analysis and examination that helps businesses and even the branding firm to take more strategic and productive steps to ensure more profit for their business.

Infographic Big Data Vs Data Science Vs Data Analytics Comparison

Image Source: Click Here

Applications of Each Field

When it comes to the applications of each field, it is also different and you must also know it to make the best use of Big Data or the others as per your need or choice.

Read Also: JavaScript Frameworks for Frontend Development

The application of Big Data is diverse but it is mostly used for financial services, telecommunications and retail business, which involves a large amount of data that traditional systems cannot manage or analyze.

Big Data Financial Services

When you consider the Big Data application for financial services it includes several different organizations such as:

  • Credit card companies
  • Insurance firms
  • Retail banks
  • Venture funds 
  • Private wealth management advisories and 
  • Institutional investment banks.

This analytics tool helps them to solve the most common problem among them all: massive amounts of data that is multi-structured and living in numerous disparate systems.

Big Data Uses

In these financial institutions, Big Data is used in a number of ways such as:

  • For customer analytics
  • For operational analytics
  • For compliance analytics and 
  • For fraud analytics.
  • Big Data in Tele-Communications

When it comes to telecommunications Big Data helps in diverse fields but the top priorities are:

  • Gaining new subscribers
  • Retaining the existing customers and 
  • Expanding within the present subscriber bases.

The telecommunication service providers can find easy and effective solutions to these specific challenges with Big data that enables them to combine and analyze the huge number of customer-generated data along with the machine-generated data on a daily basis.

Big Data in Retail Businesses

The retail businesses Big Data helps all types and forms of retailers including the off-line brick and mortar stores and the online eCommerce stores.

Big Data helps them to analyze all disparate data sources that these stores have to deal with every day that includes:

  • Weblogs
  • Social media accounts
  • Customer transaction data
  • Loyalty program data
  • Offers and promotions
  • Sales and revenue data
  • Store-branded credit card data and much more.

It helps these stores to understand their customers more so that they can serve them in a better way.

Data Science Uses

For the applications of data science, it is also used for different purposes that include:

  • Internet search wherein the search engines use their data science algorithms to provide the best results for all search queries within a fraction of a second.
  • Digital advertisements that involve the entire digital marketing spectrum and includes everything from digital billboards to display banners and helps the businesses to get higher click-through rates as compared to any other forms of traditional advertisements.
  • Recommender systems that need to find the most relevant products from billions of similar products that are available on the market based on the user experience.

Data science is also used by a lot of companies to promote their business, products and suggestions according to the demands of the users.

As well as the relevance of the information and all recommendations are typically based on the previous search results and history of the users.

Data Analysis Uses

The applications of data analysis, it is extensively found in business segments such as:

  • Healthcare that experiences cost pressures but have to treat as many patients as possible most efficiently keeping in mind specific things such as quality of care, instruments and machine data along with the optimized patient flow.
  • Travel that needs mobile, weblog and the social media data analysis to provide travel insights and better user experience according to the desires and preferences of the customers, correlate current sales and increase browse to buy conversions, customized packages, offers, personalized travel commendations and analysis of social media data and 
  • Gaming that needs to analyze data to optimize dislikes, likes and relationships with the users and spend within the limits of the game.

Comparison Table of Big Data Vs Data Science Vs Data Analytics

Moreover, firms also use data analytics for energy management, optimization, and distribution.

Now that you know the difference, choose which data analytics you would like to use for your business.

See Also: 
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What Character Traits a Programmer Should Have in Student Years?.

These Character Traits a Programmer Should Have in Student Years. Today, programmers are much-in-demand in the labour market. Demand is a root cause of all other factors. Good working conditions, high salaries, loyal bosses. All this looks very, very attractive. In fact, the profession of a programmer is the only social elevator in our time.

You do not need rich parents, extensive connections with all sorts of "right people", prestigious higher education and other attributes of successful people in our time. All you need is the ability to create computer programs or web sites.

Character Traits a Programmer | Students Sitting in Class Room

Roughly speaking, at worst your career may look like this. First, you’ll have six months or a year of independent study. In other words, it’ll be studying without external help. The most you can do is ask something on thematic forums. Character Traits a Programmer follow in college life, you need help. But for 99% you will read big fat books and do exercises from there for 3-4 hours every day. Then you can receive money for your knowledge.

And to find such a job will be real. Having worked this way for a year, your ordinary salary will be only $300-400. But you will get the experience that opens all the doors in your life. You will be able to receive from $1000 remotely and\or go where you like best. Even to another country.


What features will help you in the development of this profession since your student years? Pro-Papers experts have learned about it from experienced IT specialists for you and this will be discussed further.

Anyone who can work with their head can become a programmer. In fact, the work of the head is as hard as heavy physical labour. The brain under load consumes a lot of nutrients, energy. It must be forced to work by will. So, will and patience are needed.

Therefore, since student years you should understand: if you are ready to solve complex problems, “intractable” problems for more than a year, then you can become a programmer. If you are not ready to grind away, you’ll be dead in the water. Otherwise, you will be able to gain all the necessary knowledge in six months.


It is quite logical, the better you know a computer, the easier your path will be. You must have computer skills like an experienced user. That is, know what a file system is, how to store your files there, how to open them with different programs,

how to install programs and use any of them, if this does not require any special knowledge about what these programs do. Apparently, in six months you will be able to sufficiently learn how to use a computer, even if you have never seen it before.

In this case, inexperienced users need to become experienced. Even if specialized subjects in classrooms are not easy for you, this does not mean that this professional way is not for you. There is a huge amount of free literature, interactive courses, video tutorials and experienced users around to help you.

At least, the tasks in studying programming are an order of magnitude more complicated than the tasks of a simple user. Good computer skills are the responsibility of any programmer!.

Constant self-education and the development of their programming skills are an indispensable condition for working as a programmer and a trait that every student in this speciality should possess. After all, new versions of programs come out, equipment characteristics change and you always need to be aware of all changes, otherwise, it is easy to lose qualifications and become unprofitable.


The competition in the labour market among programmers is high, and you can find a really good job only if you know your business perfectly. You have to create a project in web designing ex. Student Registration Form Using Table. However, there is nothing terrible in this, because the programming can be very exciting, creative and profitable (in all senses) in the business.

The remaining knowledge, such as foreign languages and even mathematics, can be considered insignificant at the initial stage. Mathematics is also necessary, but, as a rule, when performing some highly specialized tasks that you may never encounter. You can start without mathematical preparation. Character Traits a Programmer.

It is important for a specialist who works with signs to be able, on the one hand, to distract from the real properties of objects indicated by signs (developed abstract thinking), and on the other hand, to present and perceive characteristics behind the signs (developed recreating imagination). Such qualities as concentration, attention span, and perseverance are also necessary.

If we are talking about coder-specific traits, the following is necessary.

-Perseverance, patience and the ability to complete a task, even if it is not solved very quickly.

-System approach and engineering mindset. This means the person’s ability to “soar” over a problem, to see it as a whole, and then to solve tactical tasks. There should be a common vision.

-Mathematical thinking and clarity of language. Often, juniors are not able to accurately express their thoughts.

A competent specialist should be able to communicate with other participants in the working process. A typical disadvantage faced by young professionals. there is no uniform terminology in the team, it is difficult for colleagues to understand each other.

The task must be viewed through the prism of the customer's needs, otherwise, the result may not satisfy the latter. If the task is not precisely worded, you need to ask questions and get additional information. Character Traits a Programmer.

If a person wants to become not just an implementer, but a leader, communication skills are very important. But without having the basic skills of solving algorithmic problems, you will not go far.

Thus, knowing all the necessary skills of a young specialist programmer, you can easily analyze yourself and once again affirm that programming is your true calling!.
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