10/20/2020

5 Awesome AI Video Editing Tools That You Need to Have
With an exponential surge in the video viewing rates, it indicates the strategic importance of video today. On YouTube alone, over 500 million hours are spent daily. Making videos is a lucrative business today, and it’s easier than ever!.

5 Awesome AI Video Editing Tools

Video editing software like VideoCreek helps you create captivating videos with great intros, outros, and marketing promos. But if it is so easy, then how will you stand out? The answer to this conundrum is artificial intelligence (AI) video editing tools.

5 Awesome AI Video Editing Tools


The induction of AI into video editing software makes for seamless video creation. It is particularly useful when a series of repetitive tasks need to be carried out in high volumes. Here are 5 excellent AI video editing tools that you could consider getting:

#1 GoPro Quik


This free video editing tool is meant to use in conjunction with GoPro cameras. The software includes the “QuikStories” feature that combines AI with machine learning (ML) to implement predictive editing, producing optimal results for videos.

Once you feed in images and video clips, the software takes over to cut out the noise and include the good parts. It results in useful transitions and spellbinding effects. Add a soundtrack, and the video track gets automatically synchronized with music.

Face recognition is also a prominent feature of GoPro, wherein it automatically edits the video texture to highlight smiles and scenes without any human intervention. The program automatically takes care of white balance and colour grading.

You can use GoPro Quik professionally for working on your private videos. Upload and share your videos directly from the program. But you need to be aware that GoPro Quik is compatible with only the latest versions of the software.

#2 Rawshorts


Here is an AI video editing tool that is easy to download and use in an instant. You can create some compelling marketing, demo, and explainer videos. It is user-friendly with a short learning curve and convenient drag-and-drop video editing features.

The drag-and-drop options let you select from various video editing templates to add to your own video clips. It is highly customizable, and you can insert your custom text, audio, colors, and transition effects. It is a good option for novice video editors.

Rawshorts is your very own, customized publishing studio on a web-based platform. You get a vast collection of industry-specific stock videos, which you can add to your videos to imbibe the "wow" factor. You can put your videos directly on social media from Rawshorts.

This video editor is not without its drawbacks. Firstly, you can't add voiceovers, and it lacks the advanced features you may need for business videos. However, there is much to do and learn with Rawshorts, particularly for novices.

You can start with the free trial and then upgrade to the “essential” or “Business” versions later on.

#3 Gliacloud


Gliacloud is an AI movie maker software that takes the drudgery out of video making. It enables you to gather content and put it all together in video form. Gliacloud takes your content and automatically makes a video out of it.

Creating videos with Gliacloud is both simple and fast. You need to enter the URL of a web page or upload a file into the program. The program then uses its algorithm to collect keywords and the content according to the way you want it to look.

The features that you get from Gliacloud are exhaustive. Here are a few of them:

  • Wide choice of transition effects
  • Automatic robot voice generator for voiceovers
  • Written content to video conversion
  • Image to video option
  • A vast library of royalty-free media
  • Comprehensive text transformation features
  • Video to GIF conversion

Gliacloud enables material mapping, and you can generate video samples for A/B testing. With all the features we have mentioned and more, Gliacloud emerges as a viable option for amateurs and professionals who need quality video editing software.

Coming to the pricing, Gliacloud does not come cheap. After the 14-day free trial, you can choose between the “Enterprise,” “Business,” and “Pro” versions. The “Business” version is the most expensive, followed by "Pro" and "Enterprise."

#4 VideoCreek


As is the case with AI video editing software, VideoCreek is another popular option for merging videos and images into captivating videos using AI. It filters out irrelevant, repetitive, and inferior footage to create an optimized, professional-looking video.

Although the automated process is seamless and quick, users can provide their inputs in terms of styles and soundtracks. The result is that an optimized video emerges but is customized for the person who edits the video.

Thus, you end up with a video in your choice style incorporated with parameters that are perhaps difficult to incorporate manually. For instance, VideoCreek takes into consideration the target audience and various social media platforms.

You can download the basic free version of the VideoCreek seven-day trial to give you a feel of the program. After a week you can subscribe for paid versions, “premium,” “professional,” or "business," depending on your budget and requirements. Click here for more info.

#5 Lumen5


Lumen5 enables you to process videos quickly and seamlessly, putting out professional-level content every time you create a video. It is extremely user-friendly software, allowing the users to use the drag-and-drop features to work with ease.

With Lumen5, you dump all your files, videos, and images into the database, and the AI software takes over. To illustrate a point, Lumen5 can take your blog post and make a professional-looking video relevant to your post's content.

This AI video editing software uses the same principles to create powerful marketing videos; if you are into it only to make home videos, no issues! You can polish up your videos to treat your family and friends to a memorable video experience.

Download AI Video Editing Tools to Make Your Video Editing Easier


The 5 AI video editing tools that we have highlighted here are the top ones we feel have a lot to offer. These are just an indication of what is out there for you to explore. You may not be all that convinced with the AI video editing tools on this list.

If you feel that any of these software programs are for you, then go ahead and try them out. If not, there are many more AI video editing tools out there, and you can still look further to get one that helps you do some excellent video editing jobs.

10/03/2020

A Guide To OpenTelemetry- How To Use Open Telemetry
Every developer cares about the app’s performance. The problem is that it can be challenging to find the right instrumentation that will help you capture telemetry data.

While you could use OpenTracing, OpenCensus, and other open standards available, deciding which option will work best for your workflows and application can be tricky. Also, your application will change over time, so it’s important to choose an instrumentation that can adapt to your specific needs. Of course, choosing an instrumentation that adheres to standards and can be shared across projects and vendors has also become increasingly important.

A Guide To OpenTelemetry

The good news is that an open specification was created by OpenTelemetry, and you can use it for the standardization of how you send and collect data to backend platforms. Read on below to learn more the OpenTelemetry project.

OpenTelemetry: What Is It?


So, what is OpenTelemetry? It’s a highly reliable and secure toolkit that provides all the necessary capabilities for tracking any software application on the Internet. This is done with the help of some well-known technologies, like XML, HTTP, XML, SOAP, and HTTP. These technologies are all used to integrate the telemetry data to various web services. It's a highly useful tool for web developers who work on applications for business. The use of this application in tracking software applications and other aspects of software development is quite popular, thanks to its several benefits.

Open Telemetry API provides complete information of software applications, including application version information, application installation details, users, log files, user login details, runtime errors, runtime exceptions, system load, and other important data, thus, achieving a high level of observability. This allows developers to analyze the performance of the software programs by comparing its performance with various metrics, like load time, runtime exceptions, runtime failures, error messages, etc. This makes it a highly powerful and flexible platform, which allows developers to customize the telemetry API according to their needs.

The web server used for installing this is highly scalable and supports all latest browsers and platforms, such as MSIE 5.0, Microsoft Internet Explorer 5.5, Firefox 2.0, Opera 4.0, Chrome 1.2.

How To Use OpenTelemetry


OpenTelemetry is the integration of OpenCensus with OpenTracing in one open-source project. It offers a high level of observability. What is observability? It’s what’s going to help you understand the issues in a multi-layered architecture, and which can help you make the needed tweaks to improve your app’s performance. This project has the following high-level components: OpenCensus Core, as well as a high-level repository for building and distributing OpenTracing-based apps (which, in turn, may be integrated with OpenCensus Core).

Here are Key Terms You Should Remember

  • OpenTracing Components- A collection of low-level components for building apps, including components for OpenTrace, the OpenCensus API, and the Telemetry APIs from OpenTracing.
  • Telemetry- The main component used to collect telemetry data from clients, such as location and traffic data from clients.

To integrate OpenTracing and OpenCensus in the OpenTelemetry project, one should first install OpenTracing and, then, OpenCensus Core. The installation instructions for OpenTracing are available on the OpenTracing project site. Once OpenTracing and OpenCensus Core are installed, it's time to add them to a repository. You can either use an existing repository or create your own. For more information about the OpenTracing project, visit its website.

There are some common tasks that must be performed to successfully integrate OpenTracing and OpenCensus in OpenTelemetry. One such task is to generate a repository. Once this repository is ready, you can publish it in a central repository and invite other developers to work on the repository. After this, the project can be deployed to the public repository.

Benefits Of OpenTelemetry


The following are the benefits of using OpenTelemetry:

Benefits Of OpenTelemetry

Can Be Customized To The User’s Needs


The OpenTelemetry API has received a great response and is one of the newest software development platforms available today. It's built on the Java platform and comes with a great set of tools to help you get the most out of your system. The interface is extremely simple and you’re able to customize it to your needs easily and quickly. In addition to this, you can use the API for any type of business that may require telemetry.

Streamlined Observability


Open Telemetry API is one of the best platforms available for developers to track any software program on the Internet. A developer can access any telemetry API on any of the leading telemetry platforms, like SysTalker, Telerik, Zena, and Metric Intelligence, among others. There's a huge list of applications that can be tracked through the API.

One can view real-time usage and performance data about any software application on the Internet from any browser and from any device. This helps developers in analyzing the performance of applications in real-time. This is one of the most convenient and easiest ways to manage application development projects on the Internet. It allows developers to track usage in real-time, and it also provides complete information about application performance and usage.

Conclusion


App developers use the OpenTelemetry project to instrument their code. Now’s the perfect time to explore it in your mobile application work since it’s still in its beta testing phase. Hopefully, this guide can help you get off to a good start.

9/29/2020

Best Programming Languages to Learn 2020 [Updated List]
There is a list of top 8 Best Programming Languages to Learn 2020. Computer programming is the most critical skill to learn today. Programming is important in speeding up machine input and output processes. Moreover, computer programming is important for automating, collecting, managing, calculating, and accurately analyzing data processing and information.

Programming is vital for building software and apps, which help both computer and mobile users in their day-to-day lives. Because of all these reasons, it’s all the more important to learn how to use programming languages every single day. The developer and programming communities are emerging at faster rates than ever before, and custom software development is a continuously evolving industry.

Different programming languages are coming up, which suit various developer categories, from novices, intermediate, and experts, as well as for various use scenarios, including mobile apps, web apps, distributed systems, game development, and so on. So, what programming language should you learn in 2020? Here are the list Best Programming Languages to Learn 2020.

Programming Languages have their particular purpose and have unique keywords set and syntax used for creating instructions. Whether you aim to join a Fortune 500 company, a custom software development company or work from home, knowing what’s hot in the industry is paramount. 

Read: How to Choose Programming Language to Learn

The Hot 8 Best Programming Languages to Learn 2020


Below are the list of Top 8 Best Programming Languages to Learn 2020. These programming Language are based on the popularity. These Top and Top 8 Programming languages make you future proof.

  1. Python Programming Language
  2. Kotlin Language
  3. Java Programming Language
  4. JavaScript
  5. Go Language
  6. C/C++ Language
  7. Swift Programming
  8. R Programming Language

Let's discuss all the 8 Best Programming Languages to Learn in details. Top 10 Ranking of Programming Languages | Expert Opinion

1. Python Programming Language


Without a doubt, Python language is on the top of the list as the first language to learn. It’s easy to use, fast, and easy-to-deploy used for developing scalable web apps. It can be used for desktop and web apps, machine learning, data science, desktop apps that are GUI-based, and network servers. Python is the first Best Best Programming Languages to Learn 2020.

Python Programming Language

It has massive community support, offering various frameworks, open-source libraries, and modules, which make app development a piece of cake. Although it’s been around for many years now, learning it in 2020 and onwards makes perfect sense. It could help you become a custom software development service provider, accelerating your career growth. Without any doubt Python is the Best Programming Languages in 2020.


2. Kotlin Language


The Second Best Programming Languages to Learn 2020. A general-purpose language that has type inference. Kotlin is designed to be entirely Java-interoperable. Ever since Android announced it as its first language, it provides the features that app developers are looking for. Its features combine object-oriented and functional programming.

Developing Android apps is enjoyable and faster with the effortless interoperation between Kotlin and Java. Furthermore, since most organizations move to Kotlin, Google is likely to promote the Kotlin language more than Java. Thus, in the Android app development space, Kotlin has a bright and strong future. Kotlin Language is the Second Best Programming Languages to Learn 2020.

3. Java Programming Language


Java always comes in Best Programming Languages list.Celebrating its 24 years of existence, the language has been one of the most popular languages that custom software developers worldwide use. It’s a practical choice to develop Android applications since it could be used for building highly functional platforms and programs. Moreover, it’s another popular choice in big organizations and has remained so for years.

Java Programming Language

The All Time the most popular Best Programming Languages to Learn 2020 in Java. Used widely for creating enterprise-scale web apps, Java is renowned to be highly stable, thus a lot of big firms adopted it. Almost any business nowadays needs an Android app owing to the billions of users of Android in the world, opening up a big opportunity for Java developers. Furthermore, Google has built an excellent Android development framework that’s based on Java, the Android Studio.


4. JavaScript


A front-end programming language used widely for designing interactive frontend apps. Upon clicking a button for instance that opens a popup, logic is implemented via the language. A lot of organizations today, especially startups use NodeJS, a run-time environment that’s based on JavaScript. Javascript is the forth Best Programming Languages to Learn in 2020.

JavaScript

NodeJS enables developers to use JS for server-side scripting, running server-side scripts to create dynamic web page content before a page is sent to the web browser of a user. Now, you could use one programming language for client-side and server-side scripts with JavaScript. If you’re thinking of a cool tech job at a startup custom software development company then you should seriously consider mastering JavaScript. Javascript is the another choice of Best Programming Languages to Learn 2020.

5. Go Language


A relatively new system-level programming language with simple scoping rules and focused vocabulary. It blends the best functional programming and object-oriented style aspects. It has become the fastest-growing language on GitHub and is meant to replace languages such as C++ and Java. Go Another Best Programming Languages to Learn in 2020.

Go Language

Known also as Golang, the language is created by Google. It provides excellent multithreading support, and thus it’s used by many organizations that heavily rely on distributed systems. Moreover, it’s used widely by startups in Silicon Valley.

6. C/C++ Programming Language


Like the bread and butter of software programming. Nearly all systems that are of low level are written in C/C++, including operating systems, file systems, and so on. This is the language for you if you’re contemplating to be a system-level programmer. C and C++ is the Evergreen forever Best Programming Languages to Learn in 2020.

C/C++ Programming Language

Used widely by competitive programmers because it’s stable and fast, the language also provides something called Standard Template Library or STL. It’s a pool of libraries that are ready to use for different data structures, algorithms, and arithmetic operations. The speed, as well as the support library, make it a popular choice in a high-frequency trading community too. Mother of all Language always comes in the list of Best Programming Languages to Learn 2020.


7. Swift Programming


Best Programming Languages to Learn 2020: The language used for developing iOS apps. Devices that are based on iOS are becoming more and more popular. For instance, the iPhone has captured a considerable market share and is giving a tough Android competition.

Apple’s general-purpose compiled language, it provides a simple and cohesive syntax to developers. Swift is influenced deeply by Ruby and Python that are secure, fast, and easy to learn. Moreover, it replaced Objective-C as the key language to learn for apps that are Apple-related because of its practical apps and versatility.

8. R Programming Language


It has in-built libraries and an excellent framework for creating powerful machine learning algorithms. It’s used for general statistical computing and graphics as well. R programming Have Good future this is a reason I have added in the Top and Best Programming Languages to Learn in 2020.

One of the strengths of R is the ease in which publication-quality well-designed plots could be created, which include mathematical symbols and formulae where required. Great care was put into the minor design options graphics default, but a user retains entire control. Now time to conclusion of 8 Best Programming Languages to Learn 2020.


Conclusion


When it comes to learning new programming languages, almost all coders have an unquenchable thirst. Nonetheless, knowing which are gaining popularity and ensure better career opportunity and growth helps you to prioritize learning them first. The information on the Best Programming Languages to Learn this year could help you make a well-informed choice.

9/08/2020

Scrum and Agile Software Development, Know the Difference
Scrum and Agile: The world today, as we know is very tech-savvy, and it’s no different when it comes to business and work. As a matter of fact, without technology, it’s impossible to succeed in any work or business endeavour. Software development is a phenomenon that has become indispensable not just in business and work, but practically almost all aspects of our lives.

As software development continues to evolve, a software development company has to keep up to stay on the competitive edge. The ever-evolving tech field produced not just methods and tools, but new processes as well. Two of the most renowned processes in software development are Scrum and Agile or agile and scrum.

Scrum and Agile Software Development

What are they? Their differences and similarities? Which is the better option?

Whether you’re new to the filed or have a few experiences, you might be familiar with the terms. Although these two methodologies share the same approaches, there are major differences that anyone who wants to pursue a software developer profession should know.

Scrum and Agile Methods


The Scrum Methodology


It’s interesting to note that the Scrum method is a framework of Agile, which facilitates efficiency and coordination in the development and testing of software. In every sprint, a particular function is defined, developed, and then tested. Scrum-based development projects are divided into small builds, or what is called Sprints, which has three components, like the following, product backlogs, sprint backlogs, and sprint goals.

The Scrum Methodology

Depending on a project’s complexity, every sprint lasts from a couple of weeks to three at most. Should any business requirement change, propelling a code change, then finding it in the sprint backlog is faster and easier, compared to repeating the entire development lifecycle.

The Agile Methodology


The Agile method is a flexible and collaborative approach, which typically is adopted by teams to accomplish tasks in a more efficient manner. Used widely in software development, it’s often a more natural way to keep cross-functional members of the team organized and updated. In Agile, they work on various project iterations, which is then organized into a prioritized backlog that’s based on the feedback of the end-user.

The Agile Methodology

The underlying basic principle here is to be flexible enough to do changes as required. To be able to do this, a project manager has to allocate a particular time for every software project stage.

The Differences and Similarities


Scrum and Agile Both methodologies share the same methodologies, such as collaborative iterations, and for good reason: Scrum is an approach of Agile. Although both involve gradual project builds, they have their differences too. Scrum is more rigid, with less chance for flexibility, and ideal for those who need to create results as fast as possible.

For a smaller team and for those who opt for a much simple design and execution, Agile is a preferred option. For more experimental and creative approaches, Scrum is a better option. The better way of looking at this would be: Always, Scrum would be Agile, but Agile is not all the time Scrum.

Meaning that Scrum encompasses the same agile methodologies, but Agile may not share some Scrum qualities.

What are the Major Differences?


Major differences between Scrum and Agile: Scrum is a process of Agile, which focuses on business value delivery in the quickest possible time. Agile is a continuous development software and testing iteration. Furthermore, it delivers regular software feedback, while Scrum, on the other hand, delivers software feedback after every sprint.

For a software development company that uses the agile process, leadership plays a critical role; Scrum fosters a cross-functional, self-organizing team. Agile involves face-to-face interactions and collaborations between members of the different cross-functional teams. Collaboration in Scrum is achieved by stand up meetings on a daily basis.

In Agile, the design and execution process must be kept simple, but with Scrum, it could be experimental and innovative. Benefits of Scrum and Agile are below.

Agile Benefits


  1. Stakeholder engagement
  2. Predictable and early delivery
  3. Transparency
  4. Focus on users
  5. Business value focus
  6. Enables change
  7. Enhances quality

Scrum Benefits


  1. Higher quality
  2. Faster release of the usable product to customers and users
  3. Lesser costs
  4. Higher productivity
  5. Better employee morale
  6. Greater ability to incorporate changes as they happen
  7. Better user satisfaction
  8. Completing complex projects that could not be done previously

Agile or Scrum—When to Choose


Scrum and Agile: To decide whether to use Agile or Scrum could be sometimes confusing. Both have a lot of similarities. Thus, the first decision has to take either we could in general use Agile or not. If the answer is yes, then you have to decide which framework you need to use. Here, the framework we consider is Scrum.

The normal agile process recommendation thus, are the following:

  1. Changes should be implemented during the whole process
  2. When the final product concept is not defined clearly
  3. The members of the team are adaptable and could independently think
  4. There is a need to optimize for fast deployment.

The normal process recommendation for Scrum is as follows:

  1. Continues stakeholders’ feedback is required
  2. The requirement of a project would evolve and change
  3. The project team requires autonomy
  4. The need to deliver the product on a regular basis

Conclusion


To be updated and to keep up with the ultra-competitive tech market these days, organizations are hiring Scrum professionals and Agile developers at a rapid rate, even with software outsourcing, and they’re playing extremely well. If you’re considering building a successful career in either Agile or Scrum, having adequate training is a must.

For your software development project, it’s important to have a clear understanding of what Scrum and Agile are, and how they work together, thus you could start about implementing these approaches to your development project. However, given the differences between Scrum and Agile, it should not be a question of whether you should opt for the Agile approach or Scrum.

Rather, if you decide that Agile is right for a specific project, the question would be: Which Agile method would you use? The answer may be Scrum, or it could be one of the different existing Agile methodologies. To decide if Agile is right for you, you would have to check out the specific constraints and requirements involved.
Why Code to Text Ratio Is Actually a Significant SEO Factor
Code to Text Ratio Impacts in SEO. There are a lot of factors that have an impact on the Search Engine Optimization of your website or individual web pages like the content quality, a number of backlinks, balanced use of keywords etc.

Code to Text Ratio a Significant SEO Factor

However, there is one not so talked about the factor that has the significance of its own when it comes to optimizing your website for Search Engine Result Pages (SERP) particularly those of Giants like Google.

It’s the code to text ratio of your web pages. We’ll discuss in a while why they significantly impact the SEO. 

Read: Effective ways of Chalking out a Winning SEO Proposal That Would Prompt Clients to Say

First, however, it’s important to understand what code to text ratio really is. As evident by the term, it’s a ratio of the written code to develop a given web page at both the back and the front end against the visual text on the page. This can include the backend code in PHP as well the front end code in HTML.

How it Impacts SEO


Now, as the readers may already be aware what Search Engine Optimization (SEO) is and for those who aren’t, it’s the quality of a website or a webpage that allows it to appear in the foremost search engine result pages (SERP).

And, if the percentage of code is significantly high as compared to the percentage of text on a web page, it would slow down its loading speed and that will negatively affect the SEO of the website or the web page for that matter since it would fail to prove convenient to the visitors on your page and most search engines use this rule of thumb that if the website speed is slow then it would naturally be inconvenient to site visitors.

Consider this, the higher the number of images and backlinks on a webpage, the higher the chances that the HTML code would increase.

Apart from all that, most search engines use built-in code to text ratio checkers to analyze websites. This is why this factor should not be ignored otherwise it may end up harming your site’s overall Search Engine Optimization.

Read: How to Make Your Local SEO Campaign Successful

However, not all is lost. Discussed below are the possible solutions to this problem.

Solutions


There are a number of solutions you can employ to get rid of this problem.

Commenting system


The first technique that can be considered effective in keeping more text on your webpage than code is to have a commenting system enabled on your site that is open for the public to comment and it should not be private and should not ask for registration.

There are different social plugins available that enable users to post comments without providing any kind of information or getting registration. Some of the most popular social plugins are Disqus and Google + comment box.

However, you should make sure to remove spam comments and block spam users to avoid decreasing website’s content quality.

Forum


The second technique to encourage more visual text is to create a forum on your website with relevant threads where additional text can be added.


Code Minifying


The third technique on the list is called Code Minifying which can be done by tools available on the internet with names like “Minify Code” or “Minify HTML” etc. these tools minimize the code text without harming its purpose or function.

On the downside though, it does make code unreadable to humans but it functions just as well.

Code to Text Ratio Checker


As you improve SEO and ensure a balanced ratio, it would be wise to keep checking the code to text ratio of your website from time to time since it is normal to update webpages which increases the coding ratio.

On the other hand, backlinks automatically increase the coding ratio so checking the ratio from time to time and taking countermeasures to maintain your site’s SEO is a solid idea.

For the purpose, you can use web tools with names like Code to Text Ratio or code to text ratio checker etc. A google search with the relevant keyword will suffice. Many websites like theseotools, Prepostseo and dotmaui offer tools like these free for online use.

Conclusion


It is important that you maintain and increase the Search Engine Optimization of your website by knowing all the techniques and methods that can help your website to appear in foremost search result pages.

Many techniques like backlinks, quality content, and active social media representation of your website help increase your site’s SEO. However, code to text ratio is as much a significant factor in SEO as any other and high amount of code with a low amount of visual text is a bad move.

Read: 9 Free Best SEO Plugin For WordPress

To solve this problem, you can use many techniques such as using social plugins on your website to increase text on site with public comments. You can also employ code minifying.

Lastly, it’s a good practice to check your website’s code to text ratio from time to time due to the evolving nature of the web.

9/05/2020

How To Develop A Simple Business Website In WordPress
If you don’t have a website nowadays, your business is missing out on a major growth outlet. These days, we are all living in the tech era. Meaning that everything and everyone is in touch with something digital and on the web. Smart business owners and enterprises are all well aware of this fact and have promptly shifted towards establishing their online presence, whether it be small or large. For those businesses that are still waiting or hesitating, we urge you to join the online marketplace, allowing your business the chance to show itself to the world. There are multiple tools and technologies that can help you make this transitioning phase easy and simple, but we highly recommend you to use WordPress.

How To Develop A Simple Business Website In WordPress

Why Choose WordPress To Develop Your Business Website


WordPress is a content management system that allows the creation and development of a website in a very smooth and user-friendly procedure. The main reason for opting to choose WordPress for your website creation is to have flexibility along with beauty. As you are stepping in the world wide web domain, these two factors are going to play a very important role for your business. Your aim is not only to achieve an online presence but also to allow users to like it, creating the opportunity for them to share it within their groups and circles, making your business grow and spread quickly without effort.

Utilizing The WordPress UI (User Interface)


One of the huge benefits that WordPress provides is the ability to handle its features and functions with ease and flexibility. This means that you do not need to hire or arrange a web developer to come to create your simple business website, because you can do it yourself. The User Interface (UI) of WordPress is simple enough for a non-technical person to try their hand on and learn on the go. The advantage here is that you being the business owner understand the actual highlights that you are trying to provide through your business, and can shape up your website accordingly. Pro-tip: Being eye-catching is never a bad thing.

Selecting A Theme And Custom Design


WordPress allows the ability to choose from built-in templates, providing a variety of different themes and design to choose from. Being a business owner, you can take the liberty to decide what type of website you want to create and showcase, as it will reflect your business to the world. Choosing relevant themes and designs is going to be an important step, and WordPress community is fully aware of it, which is why they also allow you to make custom changes to a particular theme and design that you choose. This basically means that you can take full and total control of the theme and design that you want to use for your business website. Pro-tip: You can even purchase a few paid themes, to try and check the difference.


Selecting A Theme And Custom Design

Additional Features Including Add-ons And Plugins


Having more is never a bad thing, especially when it comes towards creating an online presence for your business. WordPress presents the ability for you to include Add-ons or Plugins inside your website, thanks to its support of Plugin Architecture. You can attach additional features that are not normally available in your selected theme or template, and customize it to allow working with plugins that suit your business need. For example, you wanted to run a slider showcase but your selected theme needed some add-on for it to run properly on the website, so you can directly allow access to it and get the actual results that you really wanted. Pro-tip: This will increase your understanding of using extra third-party features.


Additional Features Including Add-ons And Plugins

Create Your Own Custom Navigation For Website


Sometimes you must have come across a site that had its navigation set to a very troublesome method, making it harder or longer for you to browse through the pages present on it, ultimately leaving you dissatisfied and irritated. WordPress has taken notice of this predicament and added the functionality to allow users the capability to create their own custom navigation throughout their website for every page. Giving people the chance to easily and efficiently browse through your business website is compulsory if you want to retain users and acquire more visitors as days pass by, resulting in the online presence of your business to grow in a smooth manner. Just remember that sometimes simplicity is truly the best policy.


Create Your Own Custom Navigation For Website

Have A Blog Page On Your Business Website


A pro-tip for all business owners that are trying to create their online presence with their website is to have a blog page. If you think about it clearly, not all people are interested in the domain that your business operates in. However, having a blog page means you can put up articles and announcements on topics that might not directly associate with your business, but somehow relate to it in one way or another. This is a sure way to guarantee your visitor count increase per day, while helping your business website to reach higher ranking in online searches, without any particular need to involve search engine optimization effort. A pro-tip here would be to allow a form or text box, where visitors can enter some inquiry about your website or business, asking about something to increase user engagement.

Have A Blog Page On Your Business Website

Well, this has been your guide on how to develop a simple business website in WordPress. We tried to highlight facts and features keeping in mind that every person on earth is not tech-savvy and there are still businesses trying to struggle and survive without having an online presence, and their name only circulating within the community of their locality. But the truth cannot be ignored anymore, and that is this world is now overtaken by technology, necessitating the urge to jump on the bandwagon, otherwise, you will be left in the dust of the after-effects.

9/03/2020

Node JS Vs React JS | Key Features, Comparison & Differences
Node JS Vs React JS Detailed Comparison, Key Features and Differences. For developing a prodigious web application, JavaScript has several frameworks for you. Two of them are Node JS and React JS(Node JS Vs React JS) that use this programming platform. Both frameworks are unique, widely used, and high-performing. Both are cutting-edge and expedient for developers but when it comes to choosing one out of both, confusion arises.

Node JS Vs React JS Key Features Comparison and Differences


In this article, we have weighed up Node JS and React JS so that you can choose the best for your upcoming project. Let us first help you understand what Node JS and React JS are and what are the differences between Node JS Vs React JS.

What is Node JS?


Node JS is a cross-platform, open-source, JavaScript runtime environment built on Chrome for effortless development of backends for scalable network applications. Developers put Node JS into use for writing command-line tools and server-side scripting.

A non-blocking I/O model and event-driven model is used by Node JS, which makes it light-weight and effective. It is used for serving HTTP requests, accessing databases, and hosting APIs.

Node JS Key Features


Node JS Key Features

Below are a few features of Node JS

  1. Provides scalability: Node JS makes applications highly scalable in horizontal as well as vertical ways to enhance performance.
  2. Open-source and free: Node JS is an open-source framework and available for free.
  3. Jasmine: Jasmine is the unit testing of Node JS. It helps in testing ready code faster.
  4. Improves performance: Node JS allows developers to execute non-blocking operations. This helps in improving web app performance.

Before going to comparison Node JS Vs React JS let the first talk about React.JS.

What is React JS?


React JS or React.js is a declarative, open-source, and flexible front-end JavaScript library. It is used to develop a user interface for web apps and websites in a structured manner. Developers use React JS to develop a dynamic library with exceptional performance.


React JS Key Features


React JS Key Features

Below are a few features of React JS

  1. Improves performance: React JS uses Virtual Document Object Model. This helps in enhancing the performance of the developed apps. 
  2. App development: React JS helps developers in developing rich UI for mobile apps supported by Android and iOS platforms. 
  3. Code stability: React JS uses downward data flow, which offers stable codes and better app performance. 
  4. Easy maintenance: React JS re-uses system components and cracks issues related to the updates.

Now that you have understood what Node JS and React JS(Node JS Vs React JS) are, let us figure out which one is capable of fulfilling your requirements by comparing both of them.

Node JS



Node JS

1. Learning and Implementation


The first Difference between Node JS Vs React JS: Technologies are evolving incessantly. You can always find something new to learn, but learning coding is another level of the task.

On the flip side, to relieve your concern, Node JS is quite easy to learn. Developers can easily be skilled at coding with Node JS.

However, implementing web applications with Node JS takes more effort. Its asynchronous programming can act upon the non-blocking code, while not averting the execution of a part of the code. This makes Node JS inconvenient to use for programming.

2. Easy Data Stream Management


One of the reasons that developers consider using Node JS for their applications is that it can read large datasets.

If you are developing a network application for handling a colossal amount of files and data in real-time, then choose Node JS because it can handle streams of data.

Node JS acts toward HTTP requests and reacts as data streams. It is capable of calling several data sources at the same time. Node JS can find a useful place in real-time video streaming.

Your app may have to stream massive files while real-time video streaming, which makes Node JS a better choice.

3. Useful as Server-side Proxy


One of the benefits of using Node JS is that it is also useful as a server-side proxy. This is the reason that it can handle the copious amount of connections concurrently in a non-blocking way.

If you are looking to gather data from a number of source points, you should consider using Node JS. Also, if you want to proxy several services with various response times, then make use of Node JS.

Using Node JS as a server-side proxy enables you to develop a client-side application for assets. You can also stub API requests with the development server of Node JS.

4. Complements Microservices


Node JS and microservices help organizations in attaining security, enhanced performance, and agility. The combination of both enables the development of complexity-free apps.

Using Node JS and microservices together fuels highly-scalable apps. The union of both also easily manages multiple requests simultaneously without retarding the system.

5. Maintained by Community


The last Point for Node JS Vs React JS: Being open-source, Node JS is actively being improved by fixing bugs and monitoring languages. In community services, a large community of developers actively works on something.

Likewise, Node JS gets optimized by the ideas and tricks of several developers. These developers communicate and offer the best tips to get the best results.

In this comparison Node JS Vs React JS, now it's time to React JS.

React JS



React JS

1. Learning and Implementation


Speaking about the learning part, React JS is easy to learn for developers. They don’t need to drain a lot of time to work on re-learning the language. React JS is built on JavaScript that is already known to developers, so they don’t have to put tons of extra effort.

Moving to implementation, React JS is easy to implement and iterate as well. It has a simple design, which makes implementation effortless. It also has many React Developer Tools.

Also, the equal credit can be given to the use of highly detailed documentation and use of JSX (an HTML-like syntax).

2. Possesses SEO-Friendliness


The internet world has completely moved towards being SEO-friendly in the competition of ranking higher in search results.

But search engines are recorded to find difficulty in reading heavy JavaScript apps, which may impact your search ranking and thus, digital marketing.

You can make use of React JS to develop light-weight mobile and web applications. React JS can be easily run on the server-side to render virtual DOM.

This entire process will result in the return of a regular web page to the browser, which makes React JS SEO-friendly.

3. Combines with Microservices


Like Node JS, React JS also complements microservices. With the use of micro frontends, a scalable frontend can be easily disintegrated into smaller chunks that can be managed with no trouble.

A team of developers works on these smaller chunks over the period of time. They make the code ready to deploy as a collection of apps.

Every team is accountable for a different set of applications serving different content. The combination of React JS and microservices is more serviceable and less bulky.

If you are looking for more dynamic user experience, then try incorporating both the React JS and microservices.

4. Have Component-Based Architecture


The concept of component-based architecture is introduced by React JS. It is a method to encapsulate the parts of bulky components into more manageable, independent, and self-sustaining micro-systems.

You can prepare segments with React JS that can be later reused, homed, or joined to the centre substance, resulting in no use of Shadow DOM or Polymer JS.

Shadow DOM and Polymer JS are used to build independent and adaptable components. You can bring these components into your Rect.js venture without much hustle.

5. Handled by Community


React JS is founded by Facebook and maintained by the Facebook community. A huge team supports React JS for development.

The frequent updates by the community help the developers to work effectively without fragmenting the application, which can help developers in learning more every time.

Several popular websites, including Asana, Uber, Netflix, Khan Academy, Airbnb, etc., use React JS in their production. This is the last difference between Node JS Vs React JS.

Node JS Vs React JS Comparison

Also Read: 


Conclusion: Node JS Vs React JS


Now, you must have understood the features and benefits of both Node JS and React JS. Both are modern approaches being used by several businesses. If you are looking to build a versatile application, you necessarily don’t need to choose one out of both.

Node JS Vs React JS: Now you can leverage the features of Node JS for developing the back-end of web applications and React JS for the front-end.

Author Bio

Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, A Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

Website URL: https://www.esparkinfo.com/

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9/02/2020

Effective ways of Chalking out a Winning SEO Proposal That Would Prompt Clients to Say a Vehement Yes
Winning SEO Proposal That Would Prompt Clients to Say a Vehement Yes. An SEO proposal must be regarded as essentially a sales pitch. An SEO proposal could be your golden opportunity to effectively captivate and convince a prospective client that your organization is the perfect match for them. It is but natural for your prospective clients to shop around and reach out to several SEO companies. The best way to win a competitive edge is by crafting an actionable and clear SEO proposal.

You must keep in mind that crafting SEO proposals(Winning SEO Proposal) could be a pretty overwhelming feat. Presenting your sales pitch could mean a host of resources from practically all departments. Hence, it is of pivotal importance to craft an impressive SEO proposal so that your client at once approves your specific proposal without any issues.

In this context, you must realize that a good proposal could at once prove your true value and thus, helps in getting rid of all the concerns of your prospective client. A clear and easy-to-understand SEOP could save you unnecessary troubles in the long run because the client would be knowing precisely what all to expect from your SEO agency and tentatively when they should be expecting it.

Winning SEO Proposal

As per Search Engine Journal, generally, it is quite difficult for an SEO company to shine in every single aspect with perfection and precision. Your SEO proposal must be client-focused and everything must be in tune with the clients, behaviour patterns, needs, and demands.

Your SEO proposal must mandatorily be optimized to match your clients’ unique requirements and to coax them to be your client. Crafting an SEO proposal is quite a similar technique like the one implemented by an SEO agency for optimizing websites.

In this context, companies and businesses could get their websites designed by expert professionals like Miami web designers. Your SEO proposal clearly needs to focus on grabbing the attention of prospective customers and achieving effective conversions.

Demonstrate Sound Knowledge & Thorough Understanding of Your Industry


You need to be essentially proactive. You must demonstrate to all your prospective clients right from the start that you have sound knowledge and a thorough understanding of their industry. You must indulge in robust keyword research.

It is the initial step toward better understanding your specific industry and your clients. In this context, you need to keep in mind that identifying and implementing the right keywords could boost the overall quality of your sales pitch or SEOPs.

Read: How to Make Your Local SEO Campaign Successful in 7 Steps

You could successfully build your keyword portfolio since you have the necessary expertise. The first thing you need to include in your SEO proposal is your own keyword research.

Keyword Research


Conducting meticulous keyword research would entail:

keyword research


  1. Identifying and categorizing keywords according to diverse categories like topics, ranks, localized, and seasonal.
  2. Incorporating search volume
  3. Segmentation based chiefly on your device.

You must consider avoiding the use of keywords that have extremely low search volumes.

Competitor Overview


Many potential customers believe that their sole competitors are the ones who are selling the same sort of services products. A competitor overview would go a long way in separating your perceived competitors effectively from organic competitors.


  1. Choose business competitors only.
  2. Present visibility depending on SERP rankings and search volumes.

Business Category Overview


Competitor Overview could be taken one step forward by:

  1. Choosing keywords that are great for describing the category.
  2. Highlighting the manner in which each category would be having its own competitors.

Present Forecasts that Make Sense


Put yourself in your customer’s shoes: whatever improvements you do under the hood must amount to their final goal, which is a boosted bottom line. Performance improvements are gauged via metrics like transactions, clicks, and website traffic. If you can create a strong correlation between improved search rankings and boosted conversion rates, you will be tying your SEO campaign to the core of the business.

When you try to pitch your forecasts to the customer, it is worth noting that they might think it is a fairly simple correlation. You will need to approach it with nuance and show that search volume, dynamic CTRs, and ephemeral search trends over the years and several other factors come into play.

Read: Best 7 Digital Marketing Tools List to Consider

You could start by showing the different considerations Google makes when each keyword is fed to it, and how click-through rates are affected by updated search features. A demo using a variable CTR model is likely to be taken more seriously since it completely rejects the idea that the methods needed to achieve the desired results are basic in any way.

When the customer realizes that organic optimizations are complex beyond their ability or understanding, they are much more likely to want to trust you with the responsibility. Keep your forecast suitably realistic; remember to factor in monthly swings for search volume and YoY trends, so that your forecasts are comprehensive and based on real data.

Show the Improvements that Your Campaign Will Bring


When preparing your forecast, if you can go the extra mile and create something that is truly data-driven, taking into account search trends and current traffic stats. Layout all your assumptions and make sure they are transparent, researchable, and verifiable.

If you can contrast your projected traffic against the existing figures, you should be able to make clear exactly what the customer gains by investing in SEO. Not all customers know that SEO is a long game. You need to show them that things only get better with time, and a slow start is completely normal.

Read: How to Use Keywords in Content Writing for Better SEO

SEO needs to be considered part of their cohesive marketing strategy rather than a garnish that is sprinkled on top at the very end. If your model can adequately gauge seasonality, you will be able to plan past a lot of issues that veterans have faced in the past, and also build a robust knowledge base to draw from.

Conclusion


Mastering your writing skills and coming up with an amazing SEO proposal is worth the effort and time it takes. Remember you could attract and win over more and more clients provided you are successful in crafting a comprehensive, personal, well-thought-out, and detailed SEOPs. If you wish to effectively enhance and fine-tune your proposals.

Read: 9 Free Best SEO Plugin For WordPress

You need to focus your attention on addressing the precise pain points of your prospective clients. Moreover, you must communicate clearly as to how you intend to help the client. Your primary objective while crafting the SEO proposal must be building unflinching trust in the minds of your clients through an impressive SEO proposal.
Artificial Intelligence in Healthcare [5 Top Benefits of AI]
Artificial Intelligence in Healthcare or How Artificial Intelligence is being used in Healthcare 5 benefits included. Artificial intelligence has made its headway in various industries. It has revolutionized business operations and resulted in increased productivity and efficiency. Artificial intelligence enables any digital device to observe and recognize objects, understand as well as reply to recognizable messages.

Along with it, it makes decisions and also learn to changes its behaviour and thinking as it analyses the various data points in particular distributed memory. This distributed memory is also known as the cloud. With all these aspects, AI is already used in the healthcare industry(Artificial Intelligence in Healthcare) at a basic level. But it is expected to have an extended role to play in the future of healthcare.

Artificial Intelligence in Healthcare

How is Artificial Intelligence Used in Healthcare?

Virtual Health Assistants and Medical Diagnosis used Artificial Intelligence in Healthcare. Let's discuss in details.

1. Virtual Health Assistants

Virtual Health Assistants proactively assist the patients in a plethora of ways. For one, the VHA helps dementia patients to stay on track with the prescribed medications. It is done by sending regular reminders. Also, virtual health assistants advise on treatments of various common medical conditions.

Virtual Health Assistants

It also provides recipes for patients with specific dietary requirements. They also monitor the patients based on the data which allows the doctors to engage with the patients as well as pharmacies. This allows reminding the patients about prescription refills and pickups. It also recommends preventive health screening. It has led to an increased demand for healthcare application development.

2. AI Has Also Improved Medical Diagnosis

AI has also improved medical diagnosis. For instance, AI-assisted medical image diagnosis is being used to improve reading of CT scans and X-rays. The technology that is used can detect suspicious lesions as well as nodules in lung cancer patients. It(Artificial Intelligence in Healthcare) allows doctors to offer patients with an early diagnosis. It is way better than sending tissue samples to any lab for analysis. Hence, it allows providing the treatments way earlier than usual.

AI Has Also Improved Medical Diagnosis

There are AI algorithms which are developed to diagnose various cancers. Cancers like skin cancer can be detected by using this technology. It utilizes the images of moles, lesions, rashes and it may be available as a mobile application on smart-phones through AI-based mobile app development. Also, AI can analyse large volumes of data. It enables the detection of various diseases and hence helps with clinical decisions.

Read: 6 Ways Artificial Intelligence Has Transformed Mobile Apps

Benefits of Artificial Intelligence in Healthcare

Now, let’s look at the benefits of AI in healthcare. There is a list of 5 benefits of AI in Healthcare.
  1. Advancement in Treatments
  2. Reduces the Treatment Cost
  3. Ability to Design and Formulate
  4. Keep Sensitive Data of the Patients
  5. Accurate and Safe

1. Advancement in Treatments

The first benefit that AI offers is the advancement in treatments as AI is leading in healthcare treatments. For instance, it improves the organization of treatment plans as well as analyse the data. It(Artificial Intelligence in Healthcare) helps in providing better treatment plans along with monitoring of treatments.

Advancement in Treatments

AI has an inherent ability to accurately and swiftly identify disease signs in medical images such as MRI, CT scans, X-Rays, and Ultrasound. Hence it allows faster diagnostic which reduces the waiting time of patients for diagnosis. It also accelerates the introduction of various treatment options. 

Artificial Intelligence in Healthcare helps the healthcare organizations to keep track of a patient’s condition which leads to better treatment.

2. Reduces the Treatment Cost

Artificial Intelligence in Healthcare: AI has the potential to improve the outcomes by 20 to 40 % as per reports from Frost & Sullivan. It also says that AI reduces the treatment cost by nearly 50 %. It leads to improvements in precision as well as efficiency which means less human errors. This leads to a decrease in doctor visits.

Reduces the Treatment Cost

Doctors are enabled to get the information from their patients who are at risk of various diseases. It helps in preventing hospital re-admissions. AI in mobile apps(Artificial Intelligence in Healthcare) helps the patients and doctors to reduce the inherent cost of treatment.

3. Ability to Design and Formulate

Another major benefit of Artificial Intelligence in Healthcare industry is its ability to design and formulate treatment plans. The doctors can easily search a database like Modernizing Medicine, which is a medical assistant. This medical assistant is used to collect information of patient along with diagnosis records, tests ordered.

It also collects prescriptions and prepares billing information. Also, the AI helps in searching public databases with information from thousands of patients and doctors. This helps physicians to administer better-personalized care and treatment.

4. Keep Sensitive Data of the Patients

With all these benefits, AI is also reliable to keep sensitive data of the patients in a secure fashion. It includes address, healthcare information and financial data.

Keep Sensitive Data of the Patients

Healthcare institutions which handle the sensitive medical information have to make sure that their sharing policies keep the information safe.

5. Accurate and Safe

AI is accurate and safe, and it has also created such that it is up to date with recent health cases. A program is only good when it has the data to learn from. Artificial Intelligence in Healthcare is safe and accurate,

AI-based mobile apps through mobile app development require being trained and constantly updated. It allows us to identify new as well as exceptional health cases.

Challenges for Artificial Intelligence in the Healthcare Sector

  1. It[Artificial Intelligence in Healthcare] includes widespread clinical adoption. It requires the realization of the value of AI. The healthcare industry has to create a workforce which is knowledgeable about Artificial intelligence. This makes it comfortable about using AI technologies. It leads to enabling AI technologies to learn better as well as grow smarter.
  2. Training doctors and patients to utilize AI is another major challenge. Learning to use this technology can be quite a challenge. Also, not everyone is open to provide sensitive information to mobile apps. Accepting AI technology requires addressing through education about its benefits and advantages.
  3. Complying with the regulations is another challenge that Artificial Intelligence in Healthcare faces. There is the requirement for approval from the FDA before any AI device or application is used in healthcare. This is since AI is at a nascent stage and this technology is not fully known. Also, existing approval processes deal with AI hardware more than the data.

Conclusion

AI is gaining traction in a large number of fields. AI can have a far-reaching positive impact on doctors as well as patients in healthcare. AI application development has led to a plethora of AI-based mobile apps. They can aggregate as well as analyse a large amount of varied data.

Artificial Intelligence in Healthcare: AI can easily yield more accurate and faster diagnoses for a large section of people. Individuals who don’t have access to specialized health care can reap the benefits through AI. Healthcare costs can essentially drop due to earlier as well as accurate diagnoses. However, AI does possess some risks for patients and the medical profession.

Read: AI in Games: Realistic Transformation in Game Industry

It requires data repository to get large enough as well as extremely well validated. Otherwise, the doctors will continue to utilize their training and experience to make sure that AI yields proper results. It will require them to enable AI(Artificial Intelligence in Healthcare) to offer proper diagnoses and course of various medical treatments.

Author Bio

Tarun Nagar is the Founder & CEO of mobile app development company USA. With 10+ years of experience of enabling then Start-ups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises. 

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9/01/2020

How to Make Your Local SEO Campaign Successful in 7 Steps
Make Your Local SEO Campaign Successful in 7 Steps. Reaching on top of the Search Engine Results Pages (SERPs) is the primary goal of every online business owner and digital marketer. No matter whether they operate the business on a national or a local level, there is always a hunt for the possible ideal ways to reach the targeted audience to drive the sales, website traffic, leads, conversions & positive outcomes.

SEO (Search Engine Optimization) is as necessary for local or small businesses as it is for big businesses, and hence, it can be done by simply kicking off a local SEO campaign. But when it comes to executing a successful local SEO campaign, then the majority of people fall into a big dilemma of where to start or what to do.

9 Steps to Make Your Local SEO Campaign Successful


  1. Create Google My Business Account
  2. Use Schema Markup Tags
  3. Proper Website Optimization
  4. Mobile-Friendly Website
  5. Focus on Backlinks
  6. Online Business Directories
  7. Local Keywords are Must
  8. Take Care of Site Security
  9. Final Words
Read: Exploring On-Page and Off-Page SEO for Website Design

If you want to market your local product, brand & services and wish to appear on SERPs in your location, then you are landed on the right platform. In the blog, we have come up with a few local SEO strategies that will help increase the visibility of your local business & reach you to the highly targeted audience's eyes. So, what are you waiting for? Let’s start our list-

1. Create Google My Business Account


Increase your business visibility in the local area by creating a Google My Business account. This small step will assist you to rank your local business on Google Maps & in local search results. To achieve such business goals and come up with a perfect Business profile, the thing you need to do is to create a Google My Business account. Keep the below-listed points in your mind while optimizing your Business Profile on Google.

Create Google My Business Account

  1. Add accurate business information in your Google My Business Account
  2. Add all the business details such as logo, working hours, payment mode, products, or service & a couple of images.
  3. Encourage your customer to add reviews.

With this simple method, you can easily push your local SEO campaign in the right direction.


2. Use Schema Markup Tags


Implementing Schema mark-up tags is one of the successful ways to boost the local SEO of your business. But how are markup tags so important? It actually allows the search engine to know the pages using structure data. Today, many local small businesses or local manufacturers are benefiting, following this simple method of using Schema meta tags.

Schema Markup Tags

So, you can try this too and help your business to earn a pride-place in the market.

3. Proper Website Optimization


A fully-optimized website can lead the better local SEO results in terms of both ranking and conversions. Therefore, it is necessary to direct your complete attention towards each section of your website, including the domain name, page titles & elements as well as website copy.

Proper Website Optimization

The below-listed points are some of the main elements of the website that you should consider, while website optimization. Take a look- Proper website optimization helps in Local SEO Campaign.

  1. Domain Name: It’s an essential part of the website to optimize. Your website domain should include all the information about your business, including the type & locality.
  2. Page Elements: After optimizing your domain name, make the next smart move of displaying the business name, address, and contact number on top of your About Us and Contact Us page. Page sidebars or footer areas of the website are a good location for such information as they can be easily visible for both visitors & search crawlers.
  3. Page Titles: Optimize your page URLs for the effective search. Add business name and location info in page titles of your website to come up with better marketing outcomes.
  4. Website Copy: Increasing the visibility of your business information is essential for a successful local SEO. So, we suggest you optimize the main body of the content of your web pages by adding long-tail keywords into it.

4. Mobile-Friendly Website


According to last year's data (April 2019), it cleared that there are 4 billion mobile users around the world. This high rate of global mobile-led small business owners to focus on mobile marketing. There is one more surprising fact that 40 percent of people are looking for products and services from local service providers.

Mobile-Friendly Website

So, it is a good sign that a high number of mobile users are interested in buying local products and services. So, you can take advantage of it, by coming up with a fully-optimized mobile website for the effective local SEO campaign. It will surely help you to earn more good points in terms of rankings as well as conversions. Use responsive web designs & elements to help your website to find your targeted customers in the online market.


5. Focus on Backlinks


Backlinks are one of the essential factors for the successful local SEO campaign. With a report of Moz’s 2017 Local Search Ranking Factors, it is clear that backlinks or link signals are essential for local SEO organic results. As per this report, one can easily conclude the points why backlinks are so important. Gaining backlinks is the most effective way to boost your local SEO. At the same time, you have to make sure that all the backlinks should be quality links. Here, we have covered a few tips that will help you to get more and more quality backlinks. Wanna know? Take a deep dive into our below-listed points-

Focus on Backlinks

  1. Come up with high-quality content on your website to heighten the interest of others to link to your content.
  2. Publish the guest blog on popular websites with high traffic & domain authority.
  3. Take a step forward to create high engagement with local people on social media platforms, or by email to warm more links.

6. Online Business Directories: An Effective Tool


Business directors are also becoming an impressive medium to generate more traffic on our site and score the best in local SEO campaigns. Some of the business directories available online are Yelp, Yellowpages, Foursquare, etc. have now created a reputable space in the SEO industry as digital marketers find it best to achieve the desired SEO results. Here, you can add all your online business details, such as business name, address, location, phone number, & more. These sites help in increasing the visibility of your business in an e-commerce world. Make sure you have added the below-mentioned details as well.

Online Business Directories

  1. Add accurate information about your business, including its name, address, phone numbers, & more.
  2. Backlinks to your site are necessary.
  3. A full-fledged description of your website and it's overall working.

7. Local Keywords are Must


Because you want to target your local customers, so it is highly essential to fill your content with the local keywords. If we discuss more briefly, then we will say that it is important that your keywords should be relevant to your local customers. After all, it will assist you to gain their interest & lead your business to more conversions as well. Google offers an impressive Keyword Planner tool that will assist you in accessing the keywords as per the location. After getting the list of local keywords, add it all in the meta titles and descriptions, site content, URLs of your website.

Local Keywords are Must

8. Take Care of Site Security


As per Google’s announcement, HTTPS is now a part of SEO ranking and the site’s security. If you are thinking of boosting SEO ranking, then, SSL certificate is an inevitable element for SEO. SSL does not only protect the data passing between the server and the browser but also helps in enhancing conversion rates on your site. There are multiple SSL brands available in the market and few of them are GlobalSign, Comodo SSL Certificate, RapidSSL, Sectigo, DigiCert, etc. You can go with anyone that suits your website as well as your budget.

9. Final Words


The above-listed points are some of the effective ways to help you to boost the local SEO campaign of your business most effectively. Following the above ways will assist you to come up with the desired local SEO results. So, what are you waiting for? Start your journey today, and take your business to a new level.

I hope you liked my article and got all the information you need for a Local SEO Campaign. If you're a fresher and want to learn/revise your interview questions, please check out my friend's article on Digital Marketing Interview Questions in 2020.

Author Bio:

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip
on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for
virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find
adventure in new places.
Linkedin: https://linkedin.com/in/sharmaravi08
Facebook: https://www.facebook.com/sharmaravi08