13/07/2022

Avoid These Important Medical SEO Mistakes for Your Business

Your medical website is where your clients and patients learn about your services. It's where you can promote your expertise and update your clients about the latest in your practice or your industry. You may say that your medical website also promotes your business and practice.
Avoid These Important Medical SEO Mistakes for Your Business
The right SEO strategies can help you optimize your website for search engines. But not all strategies are for medical sites. You must consider the SEO strategy you wish to use and avoid the mistakes discussed in this article.

1. Inadequate SEO Website Audits


As reported by Digital Authority Partners, avoiding crucial SEO mistakes can help rank your medical website higher on SERPs. One of the ways to check for SEO errors is to conduct an SEO audit.

An SEO audit reviews your website’s overall performance and reveals areas of improvement to help you rank better on search engine results pages. An SEO firm can help you perform a site audit while considering your website structure and performance, content, and links.

An on-page audit checks the technical side of your site. Missing out on the smallest details can affect user experience and your ranking. Every site element needs auditing for optimum performance, including layout and speed. The audit report will reveal the technical parts of your site that require an update.

Audits also cover your keywords. An audit checks if you’re targeting the right audience using the best medical keywords. It will review your ranking on organic searches using your keywords and provide recommendations for new search terms.

An SEO site audit reveals many things. As such, overlooking regular and thorough audits could be detrimental to your medical website as you'll miss out on great opportunities to improve your site.

Conduct SEO audits every time you launch a new marketing campaign. Inc.com suggests SEO audits at least two to four times a year. Small businesses must have two annual audits, while large companies need monthly audits.

Here are a few things to consider in an SEO audit.

  • Look for and fix thin content and remove duplicate content.
  • Check your links and identify other link-building opportunities.
  • Update your landing pages and home page as necessary.
  • Update contact information, including new hours of operation, new clinic locations, etc.

Improve site speed by optimizing images, removing plugins, using correct file sizes and types, using a dedicated hosting service, etc.

Using Poor Headings


Your site heading or page title is the first thing your prospects will read as they visit your website. A good heading will lead them in as they become interested in your offering. A well-formatted heading communicates your intentions and establishes trust.

Poorly crafted headings can lead to confusion and lack of trust. Also, misleading titles such as announcing and promising something while the content leads to something different can hamper user engagement.

If you want your medical website to rank higher, use good headings. Here are a few strategies to create a good title.

  • Create page titles with your relevant keywords. Your primary medical keyword or a variation of this keyword must be in your heading.
  • Write a heading for your user by showing them solutions to their problems.
  • Don’t be afraid to use long headlines but be aware of length requirements. Gary Illyes of Google mentioned in a Google Central Live event in 2021 that using longer title tags adds value to SEO. Illyes further clarified that the headline length is “not a small number,” and if it's just one sentence, there could be no manual action.
  • Avoid keyword stuffing from your title to your content.
  • Create specific and unique page titles.

Failure to Manage Google Reviews


Google ranks websites using several factors, including user experience. When ranking websites, search engines rely on their quality content team and bots or spiders to track customer content reviews and testimonials.

Your GMB or Google My Business page is where most of your clients and patients leave a review. Depending on their experience in your clinic or website and with your staff, they may leave positive or negative reviews and business ratings. Optimize your business by claiming your GMB and managing your customer reviews.

Failure to manage reviews can damage your online reputation. Users looking for your businesses or practices like yours also rely on reviews to make a decision. Thus, you must manage all reviews, be it positive or negative reviews.

  • Encourage clients and patients to leave a review on your GMB listing, website, or blog. Consider these review management tips.
  • Thank all clients or customers who left a review.
  • Understand the reason for the customer’s review before you respond.
  • Apologize for a bad experience but never take responsibility if it’s not your fault.
  • Keep professional and remain courteous. For a negative review, ask if you could talk things over.
  • Claim your GMB page so you can get alerts for any review and respond quickly and accordingly.

Having Outdated Content


Google ranks websites according to relevance and authority. Having a relevant site means you have updated and valuable content. Whether your medical website aims to increase traffic to your local business or disseminate information, well-crafted and updated content will improve your rankings.

An audit helps in identifying the relevance and authority of your content. It can direct you to low-performing pages so you can fix, update, or delete them. Regular audits can help keep your web pages updated and search-friendly and thus, achieve authority in your industry.

Here are a few strategies to keep your site updated.

  • Consider your search intent match. Is your web content still relevant to your users’ search intent?
  • Answer questions found on “People Also Ask.” Your web pages should answer these relevant user questions.
  • Add internal links to recent posts and external links to current medical research to support your content.
  • Include the current year in your heading or title.
  • Optimize your medical website for mobile users. Improve your content to cater to people looking for relevant medical information on the go.

Final Words


Avoid these SEO mistakes at all costs. Always consider your clients and your patients when optimizing your website. They need a relevant, helpful, and reliable website to help them with their medical concerns. Consider expert SEO help to place your site back on track and avoid costly mistakes.
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