7/08/2019

Web Designing Golden Rules for E-Commerce

Summary– What primarily plays behind the success of global e-commerce giants?. These web designing golden rules every e-commerce must remember while creating or designing an e-commerce website, the list of rules are tested and recommended after the research, this will help to engage the user and increase user experience. The designer must follow these outstanding web designing golden rules for E-commerce. Their adherence to some web designing fundamentals. Learn about the ‘hacks’ in here. Outstanding E-Commerce Designing Golden Rules.

As an e-commerce owner, what is the prime facility you endeavor to offer every visiting consumer to own portal? The largest collection of products at the best possible price in the market?.

But do you know what the present quotient of 1.7 billion online shoppers principally search for at every digital store they land at? More than the merchandise quality or price range, it is the standard of UX the domain serves them.

Web Designing Golden Rules for E-Commerce

In the words of a veteran Singapore web designer, for 80% of customers, with an actual desire of making an ‘E-Commerce’ purchase, this often turns out to be the principal deciding factor to pick you over a competitor and vice versa.

But what is the set benchmark to pursue in here? Well, to make sure your domain’s catered UX succeeds in gratifying the smart shoppers of 20219 and consequently convinces them to choose you only, you need to facilitate them with 3 principle perks–

  • Optimum convenience and swiftness throughout their surfing session.
  • Guarantee of each integrated browsing feature being readily interpretable and accessible.
  • Maintaining an essence of professionalism all across the ‘store’.

Now, as the first and chief step of ensuring these aspects, you require to prioritize the very User Interface (UI) of own domain. Making it smart, streamlined, trending and exclusive are the criterions you need fulling to this end.

And how to do that? By pursuing some

Fundamental E-Commerce Web Design Norms


According to the champion designers of Vision Web Creations, as for crafting an e-commerce UI, the following standards are what they foremostly focus over –

  1. Seamless and complacent functionality across devices.
  2. Making the layout unique at the relevant industrial genre.
  3. That the UI champions the brand’s story.
  4. Keeping the browsing path complexity-free with zero or least distractions.
  5. Personalizing each consumer’s journey to the possible-est extent.
  6. Strategic inclusion of widgets that guide customers in decision-making.
  7. Opting for design tweaks that guarantee conversion.

To ‘Tick’ each of these check-boxes, there emerge some distinguished web designing approaches preferred not only by them but by web designers throughout the world.

Know them right now:

Crystal-Clear Navigation


And to this end, an eminent web design Singapore house cites the criteria of infusing optimum understandability and smartness. Your platform’s menu module should let one consumer ‘feel’ an overall easiness while browsing inclusive of speeding up the process.

From end-to-end, the surfing route should be purpose-oriented and instructive – providing each shopper: a) a crisp idea over how to navigate ahead & b) instant access to the area of the domain. The distinctive standards to pursue in this regard appear –

  • Incorporating relevant menu segments and CTA buttons within landing pages either at the upper, lower or side parts in accordance with their importance.
  • Interlinking main browsing links with the secondary and tertiary links so as to reduce choice overload and upkeep a clear-cut hierarchy of navigation.
  • Infusing advanced-standard ‘Search’ facility that streamlines the search process and lessens the ‘issue’ of page reloading; examples include ‘Search’ option within a website blog, content flipping, searching and adding complementary products in the cart while finalizing a buy and without leaving it, easy progress to Check-Out, etc.

The Tab-based or Sticky Style menu appears as an adept choice to resort to and ensure a transparent surfing structure. As a matter fact, when picked over the common Hamburger Menu sort, e-commerce has claimed to accomplish a 30% productive ‘hike’ over the CTR at own portal.

An Expressive and Colorful Layout


‘To be trending’ – isn’t this a prime rule every site UI must maintain? When it comes to e-commerce, exhibiting a bright and bold texture up comes as the first aspect to ensure in 2019.

What cites a pro-Singapore web designer is that the millennial customers wish to witness a layout with an ‘X-factor’ essence that delivers a sound impact to mind, clearly depicts the definite brand message and in effect stimulates their desire to make a purchase.

Now to offer such a ‘feel’ to Gen X, being emphatic turns out your apt-est approach to adopt. Endeavor to avail a UI that is nurtured with lots of illuminated colors in a playful style and glossy effects to a saturation point, which guarantees to fetch of user attention. Hacks like–

  1. Rule-defying typography varieties and larger-than-life graphics.
  2. A mix of depth shadow tool with parallax scrolling -especially for highlighting crucial CTAs.
  3. Dynamic card layouts to uphold vital Home Page content, the announcement of the latest stocks, flash sales, festive offers, etc.
  4. Asymmetry and broken grid styles for ‘leading’ customers to the portal’s main sections.

can also help you to ‘cut the edge’ over the layout factor and ensure one of the prime factors to gain E-Commerce business success.

Cutting-Edge and Crisp Product Description


In accordance with a contemporary Google survey, about 50% of regular e-commerce customers tend to abandon a portal, especially for confusion over product details and aspects related to it. Acknowledge that including multiple redirects or ‘way too much’ sections to click at for gaining information inherently constitute a degrading UX.

At the prime, ensure that product description is user-friendly and communicative. By the perspective of a pre-eminent Singapore website design firm, you should let a definite value-proposition accompany each displayed merchandise that alerts them about its usefulness in their daily livelihood. Ensure as well that the overall exhibition fetches an optimistic effect to user mind while championing your business goal.

Matter as well guaranteeing relentless switching amidst products without ‘Going Back’, providing option to ‘Comment’ for previous consumers and ‘Share’ facility for all across multiple platforms (while people get to ‘talk’ about your products amidst peers, you receive the best of ‘mouth’ publicity), displaying both of negative and positive reviews.

Banking upon the Hover Effect display pattern inclusive of 360° visibility can be your adept tool to pursue since–

  • From price to varieties available and brief summary to relative lifestyle tips, and from color options to size chart and EMI options, everything remains right in front of the consumers’ eyes.
  • The total shopping experience speeds up as the ‘chore’ of swapping amidst category indexes and the product page is ruled out.
  • As a consequent effect, users get to make a purchase decision within the shortest time.

Another fit way to display products is the ‘Zoom-In’ carousel style. Through multiple ‘clickable’ touch points over a product, readiest accessibility to all relevant data and exhibition in a real-time dynamic manner, you get to assure the benchmark of user-friendliness.

Personalize As Much As Possible


Ascites a Gartner prediction, a custom-made UI that ‘recognizes’ a consumer’s real intention of visiting your portal can ‘boost’ your profit margin by 15X. Moreover, emerges the possibility of doubling-up the customer acquisition rate (especially for retail e-commerce), when returning customers are facilitated with recommendations based over their previous browsing and purchase histories, customized offer templates, widgets to create ‘Wishlist’, schedule delivery, pay, etc.

One distinctive personalizing strategy as suggested by an admired Singapore web designer is that of ‘remembering’ the cookie settings, who had yet not made a purchase, but keep visiting ‘you’. The convenience of starting to browse without having to again ‘log in’ definitely serves as an impulse for such traffic to convert.

Thereby, bank upon AI and progressive traffic analysis tweaks to ‘know’ own traffic’s demographics at-depth and attune the portal at par with criterions of age, sex, browsing habits, purchase styles, preferred paying methods, etc.

Be all ‘close’ to your customers and secure to succeed at the probability -which says that for around 60% online shoppers, a personalized UX is ‘key’ in their final purchase decision.

Make Experience Responsive and Seamless


Learn that in the past year, over 60% of site traffic for e-commerce around the world arrived from smartphones. And right now, around 85% of daily online purchasers tend to complete own shopping process through multiple devices – that is to say by an omnichannel style.

So, the effort to take a step forward from Responsive Design and accomplish a UI, which is device-agnostic in nature. Allow people to start a journey from a PC, continue that via their phone and end it at a Voice Assistant or tab. Your UI must

  • Sync in with Voice technology and instantly connecting buyers to their pursuit – save from typo errors and the boredom of scrolling on and on through pages.
  • Include advanced-standard Chatbots that can perfectly‘save’ past chat sessions and browsing mannerisms, predict individual requisites from those and thereby enhance the scope for quality lead generation.
  • Offer uninterrupted accessibility to cart and check-out across all gadgets.

In addition, guarantee any and every update deployed at your ‘store’ is accessible at all gadgets. Remember, multichannel consumers, are ever-ready to spend 3X more than their single-channel counterparts.

And In the End


Include one particularly intriguing news at the ‘Thank You’ page like calling to join store’s Loyalty Reward Program, revealing benefits of fulfilling the purchase of a certain value, announcing about a soon-to-happen flash sales, etc.

As the consumer leaves, such information leaves a lasting impression in his/her mind, heightening scope of re-visits and portal’s opt-in rate in the long-run.

Through a perfectly ‘designed’ path bring home the best of e-commerce success.

Author’s BioSam Fanning is a celebrated Singapore web designer expertizing over e-commerce layouts. Priority over user convenience, trends, and ingenuity – this is how he succeeds each time in devising a true ahead-of-time ‘shop’ UI. Fetching optimum conversion is the USP his each designed portal preserves.

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