6/05/2020

5 Key Tips to Improve Your Mobile App for Small Businesses

Here are the top 5 key Tips to Improve Your Mobile App for Small BusinessesIf there was ever an IoT device that has drastically changed how the world operates, it would have to be the smartphone. With the latest study cited by Statista showing that there are over 3.5 billion smartphone users worldwide, it's no surprise that businesses wasted no time in cashing in on this innovation – especially those owned by millennial entrepreneurs. Clutch revealed that 55% of Millennial-owned businesses have a mobile app, while only 13% of the businesses owned by baby boomers have one.

Improve Your Mobile App for Small Businesses

With how competitive the mobile app industry is, businesses are constantly looking for improvements that can help their mobile app rise above the rest. If you are one of those businesses, then you’re in luck. In this article, we will discuss five key tips that you can employ to enhance your small business’s mobile app.

Top 5 Tips to Improve Your Mobile App for Small Businesses


  1. Work on Streamlining Your UI
  2. Monitor and Improve Online Reviews and Ratings
  3. Implement Effective Messaging Features
  4. Use Social Media to Market your App
  5. Examine and Enhance UX

Work on Streamlining Your UI


In order to stand out, your mobile app should have an optimized user interface (UI) that creates a lasting impression on users and improves their overall experience. As explained in our previous post ‘Optimize Mobile Apps UI’, there are many ways to go about UI optimization.

You can begin by going for striking yet straightforward typography that makes navigating the app simple for end-users, as well as monotone colour schemes that are easy on the eye. It’s also a good idea to focus on security compliance right from the get-go to avoid expanded project execution time. Lastly, including a touch of animation to keep users entertained is never a bad idea.

Monitor and Improve Online Reviews and Ratings


In a consumer survey published on Business2Community, 77%-80% of the participants reported that they read at least one review before downloading an app while 55% of them agree that a one-star rating or a two-star rating negatively impacts the way they view a brand as a whole.

Given the significant impact that reviews and ratings have on conversion rates and brand reputation, it is crucial for small business owners to monitor and improve their app’s online reviews and ratings.

Luckily, this can be easily done by proactively asking your users for feedback. Doing so will help you understand and define which features matter to users the most.

Implement Effective Messaging Features


In this day and age, the ability to communicate quickly is an important requirement for many users. HP outlines how video communication apps like Zoom and Skype are becoming more popular in the current climate, linking businesses together with their consumers. In line with this, integrating this feature in your app along with saved and automated replies is something that your users will appreciate.

After all, in-app messaging has been found to help deliver better, more specific information based on user context and expectations as well as improving the consumer journey all the way to conversion. In designing your in-app messaging feature, make sure that it remains consistent with your brand and feels like a natural extension of the app.

Use Social Media to Market your App


A recent report from Hootsuite found that 4.5 billion people are now connected to the internet and 3.8 billion of this number are active social media users. This impressive percentage makes social media is the best platform to market your app.

Social media will not only help you reach a wider customer base and attract more potential customers but also allow you to access relevant data about your customers’ interests and buying behaviour.

Aside from investing in various tools such as paid advertisements, user-generated content and influencer marketing, allow your users to sign up on your app using their social media accounts to ensure seamless integration.

Examine and Enhance UX


According to an article by Small Biz Genius on UX (user experience) statistics, 79% of users consider overall usability as the most important feature of a website or app. Given this reality, it is essential for businesses to focus on improving the UX that their mobile apps offer.

In order to do this, you must first consider bringing in a UX expert who will conduct a full examination of your app and determine areas for improvement. If calling in a UX expert is beyond your budget, then simply focus on removing unnecessary functionalities and make sure everything is simple and uniform throughout your app.

Consumers use smartphones to communicate with their loved ones, conduct financial transactions, and connect with brands, among other things. To ensure that you are one of those brands that make it onto their smartphones, it is important to focus on improving your mobile app by following the steps we’ve listed above.
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