12/19/2019

Instagram Statistics Users, Growth, Analytics Tools, and Stats

Here are the Instagram Statistics Users, Growth, Analytics Tools, Stats, and other stats you should in 2020. Instagram has grown in all aspects, whether it is in popularity or effectiveness, features, or tools incorporated in it. All these features and factors have made this platform extremely beneficial for brands and businesses. If you are into business and want to promote your brand and product in the best way possible, then Instagram is one of the go-to platforms today.

Instagram Growth Potential Facts


  • It will increase your reach
  • Create a higher level of engagement
  • It will ensure a better visibility
  • Helps in establishing a better connection with your followers
  • It will drive more traffic, conversion, leads, sales, and business revenue
  • Build more brand awareness, personality, and identity.

You can use the Instagram ads, Stories, and newsfeed posts that will help you to accomplish all your different marketing goals.

Instagram Statistics Users

If you are still wondering whether or not Instagram will be beneficial for your business when you have so many other different social media platforms to choose from, the Instagram stats will help you to know its power and potential. These stats will enable you to understand various aspects and subjects of Instagram and choose the one that is of your particular interest.

Instagram Audience Statistics


The number of active monthly users of Instagram has crossed the 1 billion mark, and about 50% of them checking in their accounts every day. This means that if you use this platform for your business. You will surely have a vast audience in front of you to reach, only if you know the best tips and tricks to manage your social marketing strategies on Instagram. If you do not, then take help from experts such as Gramista.

If you consider the age groups of people using Instagram, stats show that about 64% of the entire users belong to the age group of 18 to 29 years. This means that if you know the demographics of your target audience, then reaching out to them by creating posts that will appeal to them will be a lot easier.

Instagram Advertising Statistics


It is established through different studies that the potential advertising reach of Instagram is 849.3 million users. As we know that Instagram Statistics of the user so This means that:

  • 14% of adults on this platform age more than 13 yours
  • It represents a 5.9% rise in quarter-on-quarter advertising in the third quarter of 2019 and
  • The reach of Instagram advertisers can be well over 52.9 million users belonging to the age group of 13 to 17 years.

It is also found that brands that use Instagram and engages the Instagram influencers for their social marketing purposes typically pay them anything between $100 and $2,085 for each post, of course, on an average. Breaking it up, they pay:

  • Between $114 and $3,138 for the videos and
  • Between $43 and $721 for the Stories.

This means that the marketers pay the Instagram influencers for their campaigns, about 69% of their budgets on Instagram. This figure pertains only to the US. On the other hand, when it comes to Instagram Stories. The brands pay about 31% of their Instagram marketing budget and another 69% on the newsfeed.

All these are significantly higher than other marketing options such as Snapchat, which has 49% and email, which has 37%. This means, when it comes to marketing to Generation Z, Instagram is undoubtedly the platform that you should go for.

Future Marketing Opportunities


There are immense opportunities and avenues on Instagram, which will secure the future of your business. Instagram Statistics shows that there are huge opportunities in marketing. It is, for this reason, most of the businesses invest and rely on Instagram mainly when it comes to making the most out of the social followers.

  • Apart from the success on Instagram, the brands also look at this future opportunity and how exactly Instagram is moving forward with respect to the broader aspects of social media strategy.
  • In addition to that, the marketers also look at the marketing value in this platform. With such a massive number of users and most of them belonging to the young generation. It is natural that more than 64% of the marketers feel that Instagram is a platform that helps them to do broader planning.

However, it is the future opportunities provided by this platform that makes the marketers most enthusiastic about this platform and making it the critical marketing channel for them to secure their future.

Preferred Site for Social Media Marketing


Marketers can use Facebook, Twitter, Snapchat, LinkedIn, and Pinterest as well, but they prefer Instagram over all these. This is because this is the most effective photo and video sharing app that comes with a huge user base but. Most importantly, creates a better user experience and interface with its features and tools. We already know the power of social media and we already saw Instagram Statistics of Users, Growth, and Stat.

With its vast potential to reach to the target audience, this platform is preferred mostly by the businesses. Both small as well as the large corporate sectors. Apart from the number of active users, other factors make it the most preferred marketing channel, such as:

  • Their demographics
  • Maturity and quality of the users
  • Their level of engagement and
  • It's potential to reach the young generation instantly on the go.

Therefore, this is the best channel for marketing, advertising, and making announcements of the new launch, promotions, and offers.

Instagram Growth Statistics


The Instagram growth statistics are the ones that look most impressive, once again making it the more preferred channel.

Instagram Growth Statistics

  • In January 2013, it had only 90 million active users.
  • In 2019, the number has grown to 1 billion and still growing.

According to the Pew Research Center, in 2012, the growth was about 400%. However, the research says that the growth rate has fallen marginally since 2018, and it is estimated that it will slow down more by 2022. According to another prediction of eMarketer, about 26.9 million more users will join this platform by 2020.

With all these stats and figures. It can be concluded that Instagram will account for more than 25% of the ad revenue of Facebook in 2019 and will grow up to 30 per cent by the end of 2020.


Author’s Bio:


Pete Campbell is a social media manager at Gramista and has immense knowledge about email marketing and Instagram promotion. He delights his clients at Storm likes by helping them buy real Instagram likes. He loves to travel, write and play baseball.

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