6/26/2019

6 Ways Artificial Intelligence Has Transformed Mobile Apps

Want to know how artificial intelligence impact of mobile devices. Here are the 6 ways ai(artificial intelligence) has transformed mobile apps. Every business wants a dedicated mobile app and there is a good reason for that. With mobile devices outnumbering humans, most of us have access to multiple mobile devices. We consume content on the go thanks to mobile broadband and do most of our tasks on our mobile devices.

Artificial Intelligence is one of the hottest tech trends that are here to stay and has left its imprint on every industry you can think, whether it is health care, transportation, retail or manufacturing. Mobile app development is not an exception to this rule.

According to the PwC study, 72% of business leaders consider AI in mobile apps as a business advantage and fundamental for the future success of your business. If your mobile app is not smart enough to learn, deliver useful insights and deliver personalized user experience, it will struggle to stay relevant against smarter and better apps. That is why businesses are incorporating AI capabilities into their mobile apps.

Table of Content for Artificial intelligence Impact on Mobile Apps


  • Better User Experience
  • Personalization
  • Automation
  • Natural Language Processing
  • Smart Coding
  • Stay Ahead of the Curve

In this article, you will learn about ways in which artificial intelligence is transforming mobile apps.

1. Better User Experience


One of the biggest challenges for mobile app owners is to keep the users engaged by delivering smooth user experience. Most mobile app fails because they could not keep the user engaged and end up losing too many users after the initial buzz surrounding the mobile appends. A mobile app equipped with AI capabilities collects a lot of user information.

6 Ways Artificial Intelligence Has Transformed Mobile Apps

Not only that, but it also analyzes user behavior patterns and allows app owners to improve and optimize the user experience of the app based on that information. Monitor user choices, Future Artificial Intelligence trends as well as keep an eye on usage pattern and it will allow you to tweak the app to deliver the best user experience to your target audience. Once you deliver what the users are looking for, they are more likely to return to your app more often and stay engaged for longer.

2. Personalization


Every user is different and has its unique needs. A professional mobile app development company knows this very well. This means that there is no one size fits all formula when it comes to mobile app development but you can not create a separate version of mobile app for each user. What you can do is to personalize the app experience according to user’s needs. With users demanding a unique experience, you don’t have a choice but to equip your app with AI capabilities.

An AI-powered app can analyze past user behavior and identify key patterns. This allows these apps to send recommendations based on past user behavior. Amazon Go is a great example in this regard. Amazon Go predict what your next action would be based on the past user pattern. In short, these apps learn from the past, anticipate the future action and give options based on that. There are strong predictive analysis and machine learning algorithm working in the background which makes all this possible.

3. Automation


One of the common misconceptions about AI, which detract many people away from AI is that it will replace humans in different industries. It will take your job and make you jobless. That does not mean that it will completely eliminate humans when it comes to human design and analysis. In fact, it will augment humans. We will see extensive use of automation, especially in ride-hailing apps and maps. Automated reasoning allows these apps to recommend you the shortest and best route to move from point A to B. You still need a human to drive the car as he or she follows the same route as shown by the AI engine.

4. Natural Language Processing


Computers are once considered a dumb machine. You can program them and it will give you the same output but it cannot communicate on its own. Same goes for smartphones and mobile apps. With the advent of natural language processing, all this is about to change. Many mobile apps are already experimenting with natural language processing technology when it comes to customer service reports. Don’t be surprised to see AI(Artificial intelligence) generating text from obtaining data. Your apps might talk and share useful insights with you in the future. The good news is that it will happen sooner rather than later.

5. Smart Coding


Whether you are creating a mobile app for iOS or interested in Android App Development, you need to make sure your code is clean, consistent and cleverly written. By understanding AI and how to use it smartly in coding, you can easily achieve that goal. It allows you to write and deploy code in a unique way. More importantly, it accelerates the development process, reduces the development time and eliminates the need for performing redundant, time-consuming tasks manual. Automate these tasks and focus on more value-driven tasks to achieve better results instead of wasting time on redundant tasks.
 

6. Stay Ahead of the Curve


The use of AI in mobile apps is still a new concept. Very few mobile apps have AI capabilities. This means that it can prove to be a source of competitive advantage. If you happen to be one of the early adopters, you can make your business stand out from the crowd and enjoy a clear edge over your competitors who don’t have an AI enabled mobile app. In addition to this, it will make your mobile app more future proof.

For instance, eBay has increased adoption of its mobile app and received millions of downloads just by throwing in AI into the mix. The app takes advantage of structured data that come from AI and enables eBay to present a home page based on users past usage patterns. It is a truly unique home page and many businesses are trying to replicate the same feat.

How AI has transformed mobile apps in your opinion? Feel free to share it with us in the comments section below.

Also Read: 7 Ways How IOT May Impact Mobile App Development Process

Author Bio:


Irfan Ak is a Digital Marketing Expert at Web Design Toronto company & a guest blogger on various websites. He is a passionate digital strategist. He has worked with various other brands and created value for them.

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